Value proposition 10 Specific evidence that people will buy your product or service What is your hook? Describe your primary research, and explain how the results validate the value of your product or...

Value proposition

10

Specific evidence that people will buy your

product or service What is your hook? Describe your primary research, and

explain how the results validate the value of your product or service to your

target audience Primary market research is the key to this evidence Prove

that if you make this investment, customers will buy what you are selling

What is your competitive edge?

Pricing strategy

10

Describe your pricing strategy and specific

prices How did you arrive at these prices? What are competitive prices? Why

are yours different? How do your prices relate to costs and your development

investment?