Value proposition 10 Specific evidence that people will buy your product or service What is your hook? Describe your primary research, and explain how the results validate the value of your product or service to your target audience Primary market research is the key to this evidence Prove that if you make this investment, customers will buy what you are selling What is your competitive edge? Pricing strategy 10 Describe your pricing strategy and specific prices How did you arrive at these prices? What are competitive prices? Why are yours different? How do your prices relate to costs and your development investment?

Value proposition 10 Specific evidence that people will buy your product or service What is your hook? Describe your primary research, and explain how the results validate the value of your product or...

Value proposition	10		Specific evidence that people will buy your product or service What is your hook? Describe your primary research, and explain how the results validate the value of your product or service to your target audience Primary market research is the key to this evidence Prove that if you make this investment, customers will buy what you are selling What is your competitive edge?
Pricing strategy	10		Describe your pricing strategy and specific prices How did you arrive at these prices? What are competitive prices? Why are yours different? How do your prices relate to costs and your development investment?

May 15, 2022