Value:50% Word Limit:2500 words, 10% latitude (Bibliography not counted in word limit). Task:In this task, students will build on their previous analysis and evaluation of their chosen case study in...

Value:50%

Word Limit:2500 words, 10% latitude (Bibliography not counted in word limit).

Task:In this task, students will build on their previous analysis and evaluation of their chosen case study in Assessment 2 to developtheir ownstrategic crisis communications plan that is designed to proactively manage thesamecrisis and mitigate its negative impact on the organisation. If your case study is on a crisis that occurred in the pre-digital/pre-social media period, you are expected to consider how you would approach the same crisis if it happened now.

This crisis communications plan will include:

• Overview of crisis


• Implications for the organisation


• Ethical considerations


• Defined goals for the plan


• Identification of key stakeholders (external and internal)


• Key messaging for key stakeholders


• Communication pathways (channels)


• Communication tools (tactics)


• Evaluation & measurement

Referencing:Monash Harvard referencing system.Formal scholarly referencing is required. To build your skills in citing and referencing, and using different referencing styles, see the online tutorial Academic Integrity: Demystifying Citing and Referencing at: http://www.lib.monash.edu/tutorials/citing/

Presentation requirements:Formal academic writing conventions are required, including citations and a reference list (reference list is not included in the word limit). Submit in Word or .rtf formats. Do not submit in PDF.