Valley company, Joojle. His company has decided to expand into the mobile advertising market. To implement the company's expansion policy, he is faced with two strategic alternatives. The first is to...

Valley company, Joojle. His company has decided to expand into the mobile advertising market. To implement the company's expansion policy, he is faced with two strategic alternatives. The first is to acquire MobAd, a company that has developed the required technology and is gaining a large customer base. The second alternative is to build up the technology internally. The acquisition is very appealing to Davood because it will ensure Joojle's faster entrance to the market. However, the acquisition deal has to be approved by the FTC. Davood is very uncertain about the FTC decision. The given decision tree represents Davood's decision situation.