Vaid and colleagues made use of priming tasks to study humor comprehension and schemas. The results of their 2003 study were inconclusive: the initial schemas were activated during the first two joke...

Vaid and colleagues made use of priming tasks to study humor comprehension and schemas. The results of their 2003 study were inconclusive: the initial schemas were activated during the first two joke segments, the second schemas were active during thesecond segment, but neither schema was active at the punch line. Why might these results have occurred? What variable(s) might mediate this effect?