Using published information, advertisements and other appropriate material (i) draw up an analysis of the apparent brand portfolios andbrand strategies of the main competitors in a specific consumer...

Using published information, advertisements and other appropriate material (i) draw up an analysis of the apparent brand portfolios andbrand strategies of the main competitors in a specific consumer (or business-to-business) market; (ii) compare these portfolios and strategies; and (iii) comment on the implications of the similarities and differences you can identify from this comparison.