MKTG100 - Assessment 2 Report (2000 words) ‘Using examples from various companies or organisations to support your discussion, critically examine the notion that “marketing makes a positive...

RUNNING HEAD:
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Name of student
Professor Name
Assignment
University Name
October 12, 2017
Table of Contents
Introduction……………………………………………………………………………..1-4
Ethical Issue………………………………………………………………………….. 5
Economic Issue………………………………………………………………………. 5-6
Legal Issues………………………………………………………………………… 6-7
Conclusion………………………………………………………………………….. 8
Reference…………………………………………………………………………… 9-10
Introduction
In today’s generation social responsibility in marketing is vital as most of the customers wants to make an affirmative transformation with their purchases. A company which is more socially responsible tends to attract more customers. Common good and environmental stewardship can be considered as two synonymous terms for corporate social responsibilities. Organization follows strategies like distributing certain percentage of their profit to various charitable groups or for some social cause, using recyclable packing and making promotions that helps to spread social awareness. One need to understand what common good is all about and why it is important. Common good is regarded as something that benefits society on large and not just few individuals and smaller section of a society (Businesses, 2017). Environmental stewardship is regarded as the obligation for ecological superiority shared by all those whose activities affect the environment.
It is noteworthy that many organizations in today’s world have accepted social responsibility policies in marketing as a way to support the public or they aim to produce services and products that benefit society. Like for an example, the Bill and Melinda Gates Foundation centers on worldwide initiatives for agriculture, education, and health issues (Davis, 2017). The company donates computers to various schools and has also funded work inoculations to thwart disease like polio and HIV/AIDS. It is clear from the example that with the company establishes itself as socially responsible which in turn helps to increase the brand name. Customers who want to make a difference and are involved in social commitments gets attracted towards the organization (Reeves, 2017).
In the year 1995 the company New Leaf Paper, became successful in steering the paramount life cycle assessments for the paper industry. The assessment was made with the help of the Environmental Defense Fund and the Paper Task Force. As per the assessment reports the customers of New Leaf Paper protected around 2.1 million trees, around 65 million pounds of solid waste and also 650 million tons of water ("6 Companies Focusing on Environmental Stewardship – B the Change", 2017).
Organizations can aim at corporate social responsibilities either by contributing money or worker time to charities or they can create products or deliver amenities that are in the preeminent benefits of people. The best examples of companies following environment stewardship is Microsoft, PWC and John Deere. PWC focuses on decreasing energy usage from their workplace and air travel, which are considered to highest basis of emissions. As per their report PWC has used renewable resources of energy to meet their electricity consumption of around 55 percent ("Environmental stewardship", 2017).
Marketing plays a very important role in making the brand name of the company. Many people denote sustainable marketing as green marketing. Each organization must take into notice the various impacts of marketing on environment, economy and people at large. The aim of the organization should be such to meet the requirements of this generation in a way that do not have any negative impact on the society or the environment. Through the medium of marketing the various organizations can approach a large number of people at the same time.
John Deere states that the company takes its environment responsibilities seriously. The company tends to offer products that are proficient and operative as well as that lessen environmental effect. The company plans and builds those kinds of products that are environment friendly. The company also makes sure to use those products in offices and factories which impact the environment less. It is great to know that the company is constantly finding ways to reduce their consumption of water and other energy, advance the air and water excellence system and upturn their waste recycling rate (Environmental Stewardship | John Deere US", 2017).
On the other hand Microsoft Ltd are dedicated towards evolving environmental superiority in their business processes, executing superlative practice...