Using Data to Improve a Marketing Promotion Dataset: Dodgers Major League Baseball data from 2012 in dodgers.csv file Objective: Determine what night would be the best to run a marketing promotion...

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Using Data to Improve a Marketing Promotion



Dataset:Dodgers Major League Baseball data from 2012 in dodgers.csv file




Objective:Determine what night would be the best to run a marketing promotion to increase attendance.


You will want to use TRAIN.As a reminder, the training set is the data we fit our model on.


Use a combination of R and Python to accomplish this exercise.




Required to provide the following:





·Use TRAIN to model on


·Box plots


·Scatter plots


·Regression Model


·Write summary on each plots results and overall analysis results, 500 words total.


·Provide results in both RMarkdown (Rmd)word (docx.) format.

Answered Same DaySep 10, 2021

Answer To: Using Data to Improve a Marketing Promotion Dataset: Dodgers Major League Baseball data from 2012...

Kshitij answered on Sep 12 2021
150 Votes
---
title: "Using Data to Improve a Marketing Promotion"
author: "Author name"
date: "September 11, 2
019"
output: word_document
---





```{r setup, include=FALSE}
knitr::opts_chunk$set(echo = TRUE)
```
##Required packages
```{r warning=FALSE, message=FALSE}
if(!require(tidyverse)) install.packages("tidyverse", dependencies = TRUE)
if(!require(caret)) install.packages("caret", dependencies = TRUE)
library(tidyverse)
library(caret)
```
##Importing data
```{r}
dta <- read.csv("dodgers-y1ahjzr2.csv")
head(dta)
```
##Box plots
```{r}
dta %>%
ggplot(aes(y = attend))+geom_boxplot(fill = "gray")
```
The median number of attendance is around 40,000 and there is no outlier in the data. This variable will be used as the response variable $Y$. In addition, we need to know which variables contribute to increase the the attendance. In the next section, we will train models and make some prediction. We will also select the model that has the best performance.
```{r}
dta %>%
ggplot(aes(y =...
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