Using as a starting point the information found in Chapter 13 discussing community relations, consider examples of organizations' involvement in communities. Conduct someresearch to find examples of successful community relations efforts (for example, Alex's Lemonade Stands).
You are tasked with finding a current community relations example (within the last five years), and writing a press release to a newspaper, magazine, radio station, television station, or Internet news provider.Your press release does not have a specified length, butshould include a full explanation of the community relations example that you are reporting on, includingthe role of the organization,how it is bringing attention to a cause, and how public opinion has been influenced because of the efforts of the organization.
Once you have written the press release you will record it in KeiserLive at a time that is convenient for you in Week 3. Contact me so that I can set up the KeiserLive session for you. Recording your press release is a part of this assignment so ensure that you have a microphone.
Submit your press releaseas an attachment no later than Sunday of Week 3. Five points per day will be taken off for lateness.
WEEK 1 ASSIGNMENT: For this assignment you need to find a local, regional, national, or international firm that specializes in public relations. Your task is to research the organization and examine the different elements of it in regards to public relations. You will want to analyze the firm's company history, number of clients, and the types of clients that it serves. Review the management team and the number of employees who work for the firm, in addition to the organizational structure. In your summary you should include one organization that the public relations firm has done some PR work for. Your Assignment should be 500 words in length and submitted as an attachment into the Week 1 Assignment submission box no later than Sunday of Week 1. Five points per day are taken off for lateness. WEEK 3 ASSIGNMENT: Using as a starting point the information found in Chapter 13 discussing community relations, consider examples of organizations' involvement in communities. Conduct some research to find examples of successful community relations efforts (for example, Alex's Lemonade Stands). You are tasked with finding a current community relations example (within the last five years), and writing a press release to a newspaper, magazine, radio station, television station, or Internet news provider. Your press release does not have a specified length, but should include a full explanation of the community relations example that you are reporting on, including the role of the organization, how it is bringing attention to a cause, and how public opinion has been influenced because of the efforts of the organization. Once you have written the press release you will record it in Keiser Live at a time that is convenient for you in Week 3. Contact me so that I can set up the Keiser Live session for you. Recording your press release is a part of this assignment so ensure that you have a microphone. Submit your press release as an attachment no later than Sunday of Week 3. Five points per day will be taken off for lateness.