Using any search engine, find a multinational company that operates in foreign countries (you can choose one geographical location, Example: McDonald’s operating in Russia, Nike operating in India…),...

Running Head: INTERNATIONAL BUSINESS                        1
INTERNATIONAL BUSINESS        3
INTERNATIONAL BUSINESS
(NIKE OPERATING IN INDIA)
Table of Contents
Introduction about Nike and its Mission    3
Impact of Globalization on Nike    3
Nike’s Key Local and International Competitors    4
Economic and Cultural Challenges Facing Nike    4
Marketing used by Nike Internationally    6
References    7
Introduction about Nike and its Mission
Nike is the world's largest manufacturer of athletic footwear, clothing and supplies, with branches in more than 200 countries. Nike's marketing campaign is based around a brand image that is accomplished through a recognizable logo and the promotional slogan "Just do it.” Nike's logo, the “Swoosh” is widely regarded as one of the best logos ever produced, with a high degree of recall value. Nike started operations in India in 1996, when Reebok and Adidas controlled the athletic footwear business. As mentioned by Childs and Jin (2018), by splitting the timeline of Nike's presence in India into two distinct elements, the marketing plan of Nike in the Indian market can be studied.
Impact of Globalization on Nike
Nike with the introduction of globalization focuses on the new product development, innovation, brand awareness and introduces various lifestyle changes. Skinner, Smith and Swanson (2018) have described that Nike creates cutting-edge boots, clothing and equipment. People nowadays are worried about their personal safety. The design of a shoe has an effect on people's balance and Nike has taken this into account when designing their new product, which is targeted primarily at athletes.
When it comes to athletic footwear, clothing and equipment, most athletes are concerned with whether they are appropriate for them and can enable them to perform well. Many people would spend more money on footwear because they want it to be suitable for all of them and not easily injure them. Athletic people want footwear that is as soft and light as possible so that they can perform well during their workout. As indicated by Athukorala (2019), Nike has also launched footwear that has a timer and measures distance.
When the time and distance are known, the product can be used to approximate the distance and time. Nike creates a variety of products that suit a variety of lifestyles. In the past, most people wore Nike with their athletic shoes....