Use the Internet and Capella University Library to research an airline currently in business to use as the basis for this assessment. You will need to incorporate a minimum of four resources to...

Alaska Airlines 1
Case Analysis – Alaska
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Alaska Airlines 2
Introduction
The U.S. traveler aircraft industry is the main division in the tourism industry that essentially
made out of legacy, territorial, as well as low cost. Legacy aircrafts are larger, having complex
operations with the various representatives and several air ship of different types, having flights
for domestic groups of all sizes and also to the international routes. The territorial airlines have
small carriers than legacy aircrafts like turboprops or provincial planes with up to 100 seats and
frequently operate flights advertised by a legacy aircraft. The low cost carriers entered the
commercial center after the U.S. carrier industry was deregulated in 1978 and commonly have a
less broad system and bearing low expenses. The low cost airlines are known as a no frills,
rebate or budget aircrafts or carrier: regularly utilize one kind of airplane with up to 200 seats
offering by less fares in the exchange for removing numerous traveler administrations. In order
to be competitive in the market, the organization must provide quality services to the customers.
In this I would like to research Alaska airlines in detail. (Baker, D., A., 2013).
Alaska Air Group is focused on driving in aviation industry in ecological stewardship. They are
committed to respectable and the responsible associations with their clients, their staff, financial
specialists, business accomplices as well as the groups where they fly. In spite of the fact that
Alaska has a legacy history, their calm extension in the lower 48 since the mid-2000s and their
good positon on the west drift demonstrate that they ought to be incorporated into any household
carrier analysis. As Alaska is not the traditional LCC; but its small size builds their agility, their
fleet lowers brings minimizes their expenses, and their geographic branding is particular.
Regardless of these different LCC qualities, Alaska is generally not seen as a disruptor. Their
main objective is to be good in airline industry, a great business, a great boss and a decent
steward for the earth. They accept the best way to accomplish these destinations over the long
Alaska Airlines 3
term is to maintain their business effectively and deliver benefits that empower them to offer less
price to the customers, reinvest in business, and reduce the effect on the earth and to be a better
place for people. (Field, S., 2016).
SWOT Analysis
Strengths -
 Client loyalty
 The competitive charges and advancement
 Additional baggage facility
 Brand Image
 Online reservation
 Culture
 Recurrence of flights
Weakness –
 Competitive market
 Rising fuel cost
 New participants
 Political impact
 Defilement
 Obligation
 Aircraft maintenance
 Airlines have a high waste rate contrasted with most other businesses. Once a flight leaves the
door, the empty seat is...