Use financial analysis as an input to decision making, not as the decision-making process. Financial analysis is a great tool in the decision-making process, as it often produces an answer and an...

Use financial analysis as an input to decision making, not as the decision-making process. Financial analysis is a great tool in the decision-making process, as it often produces an answer and an abundance of quantitative data to back up that answer. However, financial methodologies alone do not provide a complete picture of the alternatives, and other nonquantifiable inputs should also be considered.