Use an online library service to find basic business research studies that report a “response rate” or number of respondents compared to number of contacts. You may wish to consult journals, such as...

Use an online library service to find basic business research studies that report a “response rate” or number of respondents compared to number of contacts. You may wish to consult journals, such as the
Journal of Business Research, the
Journal of
Marketing, the
Journal of the Academy of Marketing Science, or the
Journal of Personal Selling and Sales Management. Find at least ten such studies. What is the average response rate across all of these studies? Do the resulting sample sizes seem adequate? Do the researchers mention whether or not the results generalize to some population? Write a brief report on your findings.