Urbanclap.com is emerging as one of the best Home and Local Services providers in India. Can you develop a plan on how such a service provider can generate new leads through owned, earned and paid...

Urbanclap.com is emerging as one of the best Home and Local Services providers in India. Can you develop a plan on how such a service provider can generate new leads through owned, earned and paid media channels? Let us say that your local Kirana store plans to open its local website. Develop the set of key pre-planning activities for web development.