Business Proposal
On
To expand the services and operations in India
“Share-Robe”
Prepared for
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By
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Individual Assignment
Submission Date: 14th May, 2021
1.0 Executive Summary
We want to expand the service offering in one of the most high-growth emerging economy, India. The market in India for Fashion is growing at a rapid pace with retail year-on-year growth at 6%. With this backdrop, we believe in potential idea to set up an online fashion store for today’s fashion enthusiastic college-goers and urban youths in residential campuses. Our new startup idea is to address the problems faced by students studying in colleges, who have to attend immense number of events and wants the best of the latest trend and fashion. However, in the far-flung areas where most of the colleges are established, availability and accessibility of required fashion apparels is a major pain area for students. We would offer a wide variety of western & ethnic premium outfits to make them flaunt their personality in cultural fests, business events and parties. The key highlight of our product is offered at an affordable price through rent and its easy availability.
Our product is completely sold through online store providing convenience & compatibility to students and tries to blend in with their lifestyles. We will set up a warehouse where we will keep and maintain the inventory. This will be located in Greater Noida, this place would give us a strategic benefits to serve and become the hub for our 7 premier institutions including SNU.
The marketing potential of Share Robe was initially tested using a market survey among SNU students. Furthermore, we conducted two separate focus group discussion for boys and girls along with depth-interviews. Surveys gave us quantitative data and FGDs, interview gave qualitative insights. We also included a few other universities including BIMTECH, Galgotias, SHARDA in survey to analyze our market. The sales estimation we took is based on 8 events per college per year shows the product cost would be Rs. 756. With results from our market survey, we foresee that students would prefer choosing the clothes we provide for the colleges in Greater Noida. We target sales of INR 1.06 Crores with sale of around 30K products. We shall achieve break-even in one year.
2.0 Introduction
On an average, there are dozens of social and cultural events which takes place in and out of college. Ranging from social mixers like fresher’s, farewell to cultural and organizational occasions like Fests and conferences that are organized by various colleges. This provides platform for not only the students within the college to participate, but also is a platform for intercollege interaction. Some of the major events around the colleges in Greater Noida which generates a lot of buzz all across are Breeze in SNU, Chorus in Sharada, Q-Guasar in Galgotias. Everyone wants to look different; student’s desires to have an outfit which reflects their personality which would make them stand out from the crowd. After all, looks and appearance fall under broader category of nonverbal communication.
It’s been observed that people who dresses well gets treated better than average looking and especially from those who don’t update themselves with fashion. Attractive people are always more popular in their social circle, they make friends easier, and apparently are favorite of everyone they come in contact with. What one wears at a gathering is not only crucial to improve the social prospects, but also defines how one wants other people to see them. Moreover, apparels matters most during special events, gathering and occasions with today’s fad revolving around selfies and social media what one wear is not just seen and judged by the fellow students studying in the same college rather to all closely and remotely know people. A picture not only captures the moments but also becomes a trade mark for that event and moment with that dress which the student wore. That very moment becomes the climax and the nadir of the dress or...