DRAFT
Introduction
Success in business comes from the assessment of the internal as well as external factors. In the current assignment SWOT, PESTEL and Porter’s five forces will be used as analytic tools to discuss in the in-market performance of e-commerce giant, Amazon.
PESTEL Analysis of American Market
The PESTEL analysis of American market represents the political, economical, socio-economic, technological, environmental and legal elements that affect American market in the global E-commerce business. The PESTEL analysis explores the multiple aspects of the American e-commerce market.
Political
The political environment of American market is very beneficial for E-commerce retailing. Retailers get benefited by the government policies. Government America has a constant support for Amazon in the E-commerce business.
Economic
America has the strongest economy in the world. Economic stability is very important for the E-commerce retailers for business. American strong economy has helped Amazon in their E-commerce business.
Socio-Economic
American market has a social order that promotes e-commerce services. Therefore, the socio-economic environment of America is very essential for Amazon in their E-commerce business.
Technological
American market is also has profound technological availability. E-commerce businesses are mostly affected by technology. Amazon is very consistent in developing their technologies to aid their logistic services. Therefore, Amazon is benefitted by technological availability in the American market.
Environmental
The environment of America is very suitable for the E-commerce business. Suitable working environment of America has benefitted the business of Amazon....