Unit VIII Case StudyRead the Internet Mini Case #6 on Williams-Sonoma, and answer the written...

Question

Unit VIII Case StudyRead the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this assignment. Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in Unit VIII. There are four written response questions below worth 25 points each. Your answers should include information from your course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Each of your responses to each of the four questions should be spell and grammar checked and should be 200-300 words in length to be considered a “complete” answer to a written response question. Please contact your instructor if you have any questions.1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?			Document Preview:				Unit VIII Case Study Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this assignment. Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in Unit VIII. There are four written response questions below worth 25 points each. Your answers should include information from your course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Each of your responses to each of the four questions should be spell and grammar checked and should be 200-300 words in length to be considered a “complete” answer to a written response question. Please contact your instructor if you have any questions.   1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?  2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?  3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.  4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?

David · Accepted Answer

Case Study    1
Running Head: CASE STUDY
Case Study
Case Study    2
Answer.1 
Williams-Sonoma (WSM) was a retail company that sold products for the home. The 
company generally uses the two basic channels and strategy that is retail shop and direct-to-
customer channel through use of internet and e-commerce facility to sell its products. The 
company runs approx 522 retail stores in around 42 states of the US. The company achieves its 
around 59% sales on retail stores and other approx 41% from direct-to-customer channel. If the 
company continuous focus on both channel strategy they will achieve high growth and able to 
maintain its position in the market. The company uses the retail channel, direct-to-customer, and 
diversification growth strategy that contribute in the success of the company till now and will 
also beneficial of the company in future (Carroll & Broadhead, 2001). 
In this time, due to the modern era of technology uses of technology in operation and 
business is essential aspect of any business. Moreover, through use of technology such as e-
commerce, online services and direct-to-customer faculties WSM’s able to provide the products 
of the customers at low cost and at the right time. Due to change of trends of the customers in 
recent time, direct-to-customers will help it to generate more sales or revenue in the US market 
because in next five years people will prefer to use e-commerce, online services and direct to 
home option more in compare to go and purchase product from retail stores (Benedicktus, 2008). 
In addition, through retail and direct-to-customer channel it will easily attract the different age 
group customers and will be maintained its position in the competitive market. It will help WSM 
to face the challenges of the retail industry in the future.   
Answer. 2 
If I was the CEO of WSM then I would like to develop more technological base and more 
focus on direct-to-customer segment to provide products of the customer at the right time and 
Case Study    3
right place. According to case study,

Unit VIII Case Study Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this assignment. Internet Mini Case #6 on Williams-Sonoma can be...

Answer To: Unit VIII Case Study Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written...

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment