Unit Learning Outcomes addressed: 1)Explain the objectives of advertising management and its use of the elements of the promotional mix 2)Analyse the advertising management processes 3)Evaluate the...

Unit Learning Outcomes addressed:
1)Explain the objectives of advertising management and its use of the elements of the promotional mix
2)Analyse the advertising management processes
3)Evaluate the advertising management processes
4)Assess the media channels used in integrated marketing communications
5)Formulate the conceptual framework of integrated marketing communications to develop an IMC plan