Introduction
Amazon is the multinational technology company. The company was launched as online bookstore and Amazon has evolved in global e-commerce and cloud computing powerhouse. The company provides wide range of products and services including retail, streaming and artificial intelligence. The personal relationship with company can help in providing perspective on strengths and challenges. The organizational culture of Amazon can be characterized with strong customer centric focus along with innovation and decision making based on data. The company includes hierarchical structure that focuses on efficiency, speed and scalability that is included in diverse operational units including logistics, technology and customer service. In the systems perspective, Amazon operates as interconnected network of processes that include supply chain management, warehousing and digital services. This is designed for enhancing customer experience. The interconnectedness enables rapid adaptability to market changes and this can lead to challenges in communication and employee engagement. Along with the success, Amazon faces issues that is regarding employee satisfaction and workplace culture. It includes reports of high-pressure environments, employee burnout and inadequate working conditions that have emerged. This is raising the concerns about workforce retention and productivity. This includes addressing issues that is important for sustaining long term growth of Amazon. This also requires maintaining reputation as the employer. The change includes initiative that focuses on improving well-being of employee. This also includes engagement that is important ensuring healthier organizational culture and success.
Need for Change
Internal and External Forces Blocking Change
Amazon is the leader in the e-commerce sector, still the company is facing internal and external forces that hamper required changes that is required for enhancing workplace culture and employee satisfaction. Internally the major issue is related with high pressure environment that is continuous in fulfilment centres. Employees have reported extreme workloads, limited breaks and lack of support. This has contributed to high turnover rates and burnout. It has created internal resistance stems from performance driven culture that can help in improving efficiency and speed (Davis & DeWitt, 2021). The culture can create resistance among employees that can make it undervalued and demotivated. This can lead to reluctance in making changes that aims for improving working conditions. This can be structural challenges in hierarchy in Amazon. The size and complexity of company can hinder effective communication and collaboration in departments. It is the result of changes that includes propose to improve workplace culture. It can differentiate priorities for management levels that may result in conflicting strategies and insufficient resources that are allocated to initiatives that can promote employee engagement. The absence of clear leadership support for cultural transformation can also increase internal barriers.
In the external side, Amazon is facing pressure from labour unions, consumer advocacy groups and regulatory bodies regarding labour practices. The growing public scrutiny over working conditions has resulted in increased calls for reform and transparency. The external environment has increased the demands for better treatment of workers. The competition from other e-commerce platforms that focuses on employee satisfaction could also create threat to market position of Amazon. The company is facing issues with adapting to changing consumer expectations regarding corporate responsibility (Rikap, 2022). The internal and external forces are creating a challenge for Amazon that is looking for implementing changes. The failure in addressing barriers could lead to decline in employee morale along with reduced productivity and negative public perception.
Data Collection and Diagnostic Processes
In the diagnosis of workplace issues and support that is needed for change at Amazon includes data collection strategy is important. The strategy should include quantitative and qualitative data from different sources to provide better view of the organization requirements. Employee surveys can help in gathering direct feedback about job satisfaction, workload, communication and work environment. Surveys should include questions that can help in understanding perceptions of employees for managerial support, opportunities for advancement and resources that are available. The responses will encourage honest feedback and this will allow more accurate assessment of the workplace.
The focus groups with employees from different levels and departments can help in providing better information about specific concerns and suggestions for improvement. The discussions will enable employees to describe...