Unit 6.5 Strategic Marketing Level 6 15 Credits Sample Assignment
To succeed in this unt. you are required to undertake a study of strategic marketang in an organisation Of yOur Ch0Ce Your fincangs will resuR in a report suitable for senior managers in the organisation Al of the work for the tasks below should be incorporated into one report You may attach relevant appendices Divide the report into sections wilt appropriateneaangs Use appropriate referencing and add a bibliography.
Task 1 Choose an organisabon for your research. Identify a current issue that wit mewl on the organisation Agree the choice of organaation and issue with your tutor.
Task 2: Undertake a detailed analysis of the organisation's current strategic marketing using both internal and external environmental analyses and demonstrating how the chosen issue might impact on the organeaton Explain the organisation s approaCh to postoning in tre marketp/ace Explain why you have chosen particutar types of anatois and how the internal and external analyses integrate
Task 3: Discuss the decisions and choices at corporate level that will area horn the strategic marketing analysis you have undertaken. Assess now these decisons will influence marketing at as levers
Task 4: Make recommerqations for marketing strategies that wit contribute to the compehtwe advantage of your chosen organisation These should be based on your research and findings Justify your choice 0' strategies
Guidance
Task 1: Make sure mat you choose organisations which nave marketing information in the pubic domain or will provide access to information For example some orgartrsatqns publish annual reports which include Shape objectives Examples of current issues include changes on technology economic conditions. Change, in legislation and new competitors You will need report *nine sloth
Task 2: Approaches to analysis are given in the indicative content of the unit
Task 3 Remember that corporate decisions =pact on functions such as finance. HR and research and development
Task 4: You should show that they have considered different strategies and give a rationale for their fall choices See indicative content for examples of strategies
Guidelines for assessors leg minimum evidence needed to pass the unit at the right level)