Unit 5 is a comprehensive APA Analysis Paper utilizing all the knowledge you have gained in OL4300 including chapters over which you have not been previously evaluated. Incorporate the following...

Ruining Head: OREO’S MARKETING POLICY    1
OREO’S MARKETING POLICY        8
    
OREO’S MARKETING POLICY
The relation between Age Cohorts and marketing
    Age cohorts mean the different generation or different group of people. The goal of generational marketing is to attract a different segment of people. The generational marketing divides customers into various segments according to the other age group. The group of people born almost the same time and have the same time of habits, liking, etc. 
    This process helps the marketing people to study more about their customers and then identify the preferences of them. According to it, the organizations would fix their marketing strategy for every single age group or generation. In the Oreo biscuit, there are also different marketing strategies for the other generation.
The interaction between each cohort with Oreos and the analysis for each cohort
    The Oreo group had been established in 1912, and it is the best cookie now all over the world. The company built multiple strategies overtime to attract their customers. The Oreo campaign ‘Diner’ that had been generated in the U.S. and popularized in Canada since 1987.
The babies and the young generation generally like the chocolate flavour and the double lair thing. So, the Oreo brought it in the market. In my opinion, the interaction between the children group with Oreo is so good. The target customer of Oreo is mainly 6 to 18 years old people. They would always try to attract children and young people. The young adults also prefer the Oreo biscuit over the other biscuits. The price of the Oreo biscuit is much affordable than the other biscuits (Rummo, Cassidy, Wells, Coffino & Bragg, 2020).
    Oreo segmented their target customers according to different segments. They would always try to enter in one more details, and according to it, they would make the marketing strategy. The main focus of the Oreo biscuit is the kinder garden children, the primary schools, moreover the high school students, and lastly the family.
    Oreo doesn’t have any policy to attract the adult person directly; instead, they have the system to enter into a family by drawing the children of that family. The parents would always like to buy the Oreo biscuits, cake, and ice-cream for their children.
    The children usually very much like a birthday cake. These cookies have the sprinkle rainbow designs in the icing, and also including the aroma and vanilla flavour. The children also got the chance to share their Oreo moments through photos, stories, or videos which are very much attracted to them (Wang, Hsu, Scheinbaum, & Tsai, 2018).
    The Triple Double Oreo Neapolitan has excellent flavour and taste. This flavour has three layers which are the strawberry, chocolate, and vanilla. This flavour is mostly liked by young people...