Typically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely,...

Extracted text: Typically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely, global, local and international brands. 1. Define the three types of brands. 2. Briefly explain the advantages of global and local brands. 3. Briefly discuss any two of Krell's recommendations for building a global brand.