Topic: Use of Home Delivery System in KFC
Develop the business case document based on the business template provided in class and online. This will require you to write a business case with five separate sections: 1) the problem the innovation can solve; 2) benefits of the innovation; 3) strategic response or plan; 4) project options analysis; and 5) delivery of the recommended solution.
Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.
Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each group. Groups are encouraged to work with content beyond Tidd & Bessant (2013) and Osterwalder & Pigneur (2013). Groups must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured.
You should have at least 5 refereed journal articles, at least 15 other sources (e.g. statistics, annual reports, industry publications, etc.), appropriate justification or mathematical models (such as, net present value analysis, Wolfram alpha), and business development issues specific to the problem or need expressed. You may utilise appendices to support your business case.
As part of your working in groups, you are required to provide evidence of your team formation and ongoing team work with your business case. The team working evidence should be provided in the form of an appendix, by including team charter and meeting agendas/minutes.
Business case presentation, 20% of the total marks for the unit
In business, concise yet convincing pitches and solid presentations are important in many contexts, such as board meetings. Key stakeholders are given compelling reasons as to why they ought to accept, endorse, and finance the business case. The upside gains versus the downside risks are addressed in full. For example, important details associated with payback such as Return on Investment (ROI) forms part of the recommendation to act on the business opportunity.
Therefore, the assessment culminates in a short ‘pitch’ followed by a group business case presentation. The presentation is to contain a more detailed presentation of the business case. Each group is to present a PowerPoint presentation that summarises the key points of your business case. The entire ‘pitch’ and presentation should be roughly 12 minutes in duration (depending on student numbers). Everyone in the group should equally contribute to the delivery of the presentation.
Each presentation should begin with a 2 minute ‘pitch’ of why the business case should be approved. The pitch will give you the opportunity to practice making a case succinctly, just in case you do get the opportunity to talk alone with a decision-maker for a short period of time prior to a more formal presentation of your ideas. You should nominate one person to present the 2 minute ‘pitch’. The more formal 10-minute PowerPoint presentation should follow the ‘pitch’ and involve everyone else in your group.
Assessment Criteria
Group report marking criteria (30%)
1. Problem that needs solving or the reason the innovation is required is effectively articulated. 3%
2. The value and significance of the generated ideas, solution and innovation are logically and persuasively argued. 3%
3. Business case components, concepts and theoretical treatment addressed: 1) the problem, 2) benefits, 3) strategic response, 4) options analysis, 5) delivery of the recommended solution. 9%
4. Coherence of arguments, theoretical integration, written communication, credible sources and referencing standards skills. 9%
5. Team formation, role allocation, production of team charter. 3%
6. Team contribution. 3%
Group presentation marking criteria (20%)
7. The 2 minute “pitch” or introduction of the idea you are selling. 2%
8. The value and significance of the generated ideas, solution and innovation are logically and persuasively argued. 2%
9. Business case components, concepts and theoretical treatment addressed: 1) the problem, 2) benefits, 3) strategic response, 4) options analysis, 5) delivery. 6%
10. Structure and quality of the PowerPoint. 4%
11. Creativity. 2%
12. Everyone had the opportunity to present “equally”. 2%
13. Demeanour and general presenter skills. 2%