TOPIC :Mapping and Evaluating the General External Ecosystem of KRAFT HEINZ
See instruction attached, a spreadsheet is attached but the report can be in word
Shared Activity: Mapping and Evaluating the General External Ecosystem
of an IndustryEconomic Sector
In this Shared Activity, you will conduct research and perform critical analyses of the general
external ecosystem, including a detailed stakeholder analysis, of the organisation that you are
studying as part of your Final Project for this module. You will examine and probe the work of
your peers, and then offer potential critical directing questions and specific and constructive
ideas for improving your peers’ work.
Note: The work you do for this assignment will be incorporated into your Final Project.
To prepare for this Shared Activity:
Review the Readings and, in particular, examine the Scanstep framework in Pitt and
Koufopoulos (2012: Chapter 2).
Review the Tools for Your Strategic Thoughts document and consider how to best
deploy them. You are not required to use the predesigned templates, but you will be
responsible for a robust and complete analysis with implications clearly stated.
To complete this Shared Activity:
Conduct a thorough and wellargued general external ecosystem analysis for the
industry of the organisation you have chosen.
Be sure to explain what the strategic implications of your analysis are and
how the set of implications limits or shapes your strategic
recommendations.
Be sure to identify specific future strategy actions and recommendations
based on your evaluation of options and to provide a basic defense of why
your recommended actions are the most appropriate.
Conduct a thorough and wellargued stakeholder analysis for the industry of the
organisation you have chosen.
Be sure to explain what the strategic implications of your analysis are and
how the set of implications limits or shapes your strategic
recommendations.
Be sure to identify specific future strategy actions and recommendations
based on your evaluation of options and to provide a basic defense of why
your recommended actions are the most appropriate.
You may want to attach either a worksheet or other table or visual as part of your
analysis.
Review your colleagues’ posts.
Respond to two or more of your peers by probing the work of your peers and then
offer potential critical directing questions and specific and constructive ideas for
improving your peers’ analyses.
Be sure to support your postings with evidence from the Readings and current
literature from the Library and other sources. Consult the Harvard Referencing Style
Guide for proper citation and referencing information.
Participate in this Shared Activity only during the period of this unit, to ensure that you and
collaborative discussion. Review the Syllabus and Shared Activity Rubric for information on
how your contributions to the Shared Activities will be graded in this module. In each unit, you
will receive feedback from your Faculty Member on your participation in the Shared Activities,
focusing on your contributions to the learning community. In Unit 6, your Faculty Member will
provide final feedback and a final grade on your Shared Activity contribution throughout the
module.
To complete your Shared Activity, click on Shared Activities Forum on the Module Menu and
select your Group's Discussion area, then select ‘Unit 4 Shared Activity’ to begin.