TOPIC: MACY'S INC. Discuss the "Value of the Firm" (aka Value Chain with primary and secondary activities). Part a: List primary and secondary activities with cost estimates at the Value Chain...

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Value chain analysis of Macy’ Inc    3
Value chain analysis of Macy’ Inc.
1. Primary Activities
· Inbound logistics:
Packaging of the products
Usage of proper transportation for avoiding damage
· Operations
Wide range of products
Advanced product manufacturing unit
· Outbound logistics
Timely delivery
Segmenting products as per received order
· Marketing and sales
Perform brand campaign marketing
Regular post in social media accounts
· Service
After sale service
Technical assistance
2. Secondary activities
·...