ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title Research Methods Subject Code RES 800 Lecturer / Tutor Dr Arash Najmaei Semester July 2019 Assessment...

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Topic: Factors affecting the selection of hotels for holidays in AustraliaThere should be 3 research questions and follow the attached files properly...specially notes files


ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title Research Methods Subject Code RES 800 Lecturer / Tutor Dr Arash Najmaei Semester July 2019 Assessment Title Research Questions and Literature Review Learning Outcome/s • Analyse ethical issues and considerations and their relevance in applied business research. • Apply research theories and methodologies to assist in developing a business research proposal. • Succinctly communicate arguments that reflect a synthesis of literature and business research concepts Assessment type (group or individual) Individual Weighting 25% Word count 1100 Due date Week 7 Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☐ Format / Layout of Assessment (details of what to include) (cross the appropriate check boxes) Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Essay: ICMS Cover Page Abstract Introduction Body Conclusion Recommendations Reference List Appendices ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ASSESSMENT TEMPLATE___________________________________________________ Page 2 of 2 Oral Presentation: Paper submission PowerPoint submission Peer review (group presentation) Reference List ☐ ☐ ☐ ☐ Other: (outline specific details here – use check boxes) Assessment instructions (clear, succinct, without repetition) In this assignment, students need to: 1) develop a research question which addresses an applied business problem; and, 2) write a 1000-word literature review on the key arguments that reflects a synthesis of the literature and incorporating key business research concepts and ethical considerations. Please pay attention to notes below: • All reports are to be submitted to Turnitin at week • You will be expected to have consulted books, at least 10 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report. • For in-text citation and referencing style you need to follow the style guide document on the Moodle. Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) • Lecture notes (Moodle) • Recommended textbooks in the unit outline • Prescribed articles available on MyAthens database Grading Criteria / Rubric The following criteria will be used to assess this assignment: • Do-ability and clarity of the topic • Clarity, consistency and conceptual accuracy of RQ • Logical argumentation and flow for the literature review used to justify the relevance and significance of the topic Peer Review Evaluation (group work – optional) N/A Microsoft Word - RES300 Rubrics - for all assessments Assessment 1 - Research Question and Literature Review (25%) Criteria Description Weighting Poor=1 Weak=2 Average=3 Good=4 Excellent=5 Clarity of Research Questions (RQs) How clear are the stated research questions? Max. 5 marks Substantiation of Research Objective (RO) How logical and robust research objective is (i.e. Has it been substantiated with relevant literature?) Max. 5 marks Fit between RQ and RO Are the RQs logically aligned with ROs? Max. 5 marks Quality of references used Are all used references peer-reviewed? Max. 5 marks Citations and referencing formats Were in-text citations referenced and formatted according to the prescribed styles and formats? Max. 5 marks Notes for assessment one RES 800 1) Abstract executive summary and conclusions are NOT NECESSARY. 2) Table of content is optional 3) Cover page is NECESSARY 4) Topic should be clear, short, simple and easy to understand 5) Literature review should explain the relevance of topic to practice and its connection to theory 6) Only scientific, high quality sources from google scholar, online library and credible official websites like company websites or government and reputable magazines and newspapers are accepted 7) References should be recent 8) In-text citations should be correct 9) References should be complete and correct 10) Word count is important but I am not fussy about it. any well-written essay between 800 and 1200 words is acceptable, 11) Word count excludes references, tables, figures and table of content and coverage 12) Your submission should have a clear statement about your research objective. 13) You need to have 3-5 research questions. 14) This is a topic and literature review so there is on need to talk about data philosophy, and findings. 15) There is no need to discuss implications, suggestions or recommendations. 16) There is no need for CONCLUSION
Answered Same DaySep 13, 2021RES800ICMS (International College of Management Sydney)

Answer To: ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title...

Rimsha answered on Sep 14 2021
158 Votes
Running Head: SELECTION OF AUSTRALIAN HOLIDAY HOTELS    1
SELECTION OF AUSTRALIAN HOLIDAY HOTELS    8
FACTORS AFFECTING THE SELECTION OF HOTELS FOR HOLIDAYS IN AUSTRALIA
Table of Contents
Research Questions    3
Literature Review    3
References    7
Research Questions
· Wha
t are the factors affecting the selection of hotels for holidays in Australia?
· How holiday season affect people from selecting the choice of hotel?
· How marketing and website rating of the hotel attract tourists in selecting the hotel?
Literature Review
    Tourism and hospitality business go side by side. Tourism and hospitality business aligned with each other and have high influence on each other. From Great Barrier Reef to Sydney Harbor Bridge, there are many reasons for tourists to visit Australia (Australia's International Tourism Industry, 2015). In 2018, around 9.2 million people visited Australia from overseas, which rises to 10 million in 2019 (Australian Government Austrade, 2019). When tourists visit the country, most of them book the hotels before entering the country. There are many factors, which affect the individuals in selecting the hotels while visiting the country.
    As suggested by Radojevic, Stanisic and Stanic (2017), money, location or offers are attractions given by hotel marketers. The broader factors, which seem to have impact on the selection of hotel, are personal preferences, received information, and hotel product. Hospitality business has become the competitive market. All the organisations prefer to know their consumer to add the competitive advantage for their business. As suggested by Ert, and Fleischer (2016), the collection of socio-demographic data and geographical data of the guest help the hotels to understand the need of the guest.
They use the tactics to represent their hotel product to the guests with the help of data. This is helpful in influencing the decision of the customers. The marketing done by the hospitality business is consumer-centred marketing so that people get attracted towards the hotel. This marketing strategy helps in developing the brand image of the hotel and draw attention to all the people towards the hotel. As noted by Hu, Chen and Chou (2017), the marketing strategy used by hotels to influence the decision of people in selection of hotels for holiday includes understanding the psychology of the customer, and consumer behavior theory.
Based on the psychology of the consumers, hotels give various incentives to the customers like free breakfast, heavy discount during off-season or providing cab facilities to customers to tourist spots at very low cost. As stated by Ajzen (2015), there are many consumer...
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