Today, Indian consumers have wide access to foreign goods. So, a natural question arises about the ethnocentrism of Indian consumers, as it stands today. Choose 100 students of your university through...

Today, Indian consumers have wide access to foreign goods. So, a natural question arises about the ethnocentrism of Indian consumers, as it stands today. Choose 100 students of your university through random sampling and run the 17 statement CETSCALE to understand the level of ethnocentrism. Also test the internal consistency of the CETSCALE in the Indian context.