To reduce the incidence rates among the identified drunk drivers’ groups (more than BAC 0.05g/100ml) of the Victorian population by December 2016. OBJECTIVES: The campaign launched with the objectives...

To reduce the incidence rates among the identified drunk drivers’ groups (more than BAC 0.05g/100ml) of the Victorian population by December 2016.


OBJECTIVES:
The campaign launched with the objectives
•    To reduce the incidence of self-reported drink driving behaviour among Victorian public,

•    Encourage drivers who might normally risk driving when at of over 0.05 BAC, to make the decision not to,

•    Contribute to a reduction in the number of road users who are killed and seriously injured through drink driving/riding as measured through BAC testing of drivers conducted by Victoria Police as the result of transport accident funding.