To gain a strong share of the Asian market without having to build its own production plant, Colgate bought a 50 percent partnership in the Hawley and Hazel group in August 1985 for $50 million. One stipulation of this agreement was that Colgate had no management prerogatives: Hawley and Hazel maintained the right to make the major decisions in the organization. This partnership turned out to be very lucrative for Colgate, with double-digit millions in annual sales.
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