Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. It’s time to develop a strategic plan that will help you...

Strategic Plan
Company Overview
Ben and Jerry is a subsidiary of the British conglomerate Unilever. It was established by Ben Cohen and Jerry Greenfield in the year 1978.
Ben and Jerry is a subsidiary of the British conglomerate Unilever. It was established by Ben Cohen and Jerry Greenfield in the year 1978. The company produces variety flavors of ice cream, ice cream novelties, low fat ice cream, low fat frozen yoghurt and sorbet. The company distributes its products through supermarkets, grocery stores, convenience stores, franchise Ben and Jerry's scope shops and other venues across the United States and other countries.
Mission
The mission statement of Ben and Jerry emphasizes the duty of the company on the various fronts such as product, economic and social.
The product mission of the company is to make ice-cream of extremely good quality so as to increase the demand of the product among the ice-cream lovers in the market. The economic mission of the company is to adopt a sustainable financial growth of the company for enhancing the profitable growth and increasing the value of the company to the stakeholders. The social mission of the company focuses on innovative measures that can be taken for making the world a better place. For this purpose the company recognizes the central role of the business in the society and initiates programs that can effectively improve the quality of life.
Vision
"making the best possible ice-cream in the nicest possible way"
The vision of the company is, "making the best possible ice-cream in the nicest possible way". It focuses on reducing the ice-cream that is made with natural ingredients and effective craftsmanship is also included in the presentation of the products. The company focuses on producing best ice-cream and focuses on using the most dynamic ways.
Core Values
Human rights and dignity
Social and economic justice
Environmental protection and regeneration
The values of the company Ben and Jerry focuses on helping the marginalized communities and protecting the earth's natural system. The three core values of the company are:
· Human rights and dignity- the company is committed for honoring the rights of every people and provide them with better wellbeing.
· Social and economic justice- the company is committed to achieve equity and justice the communities across the globe.
· Environmental protection and regeneration- the company proclaims to commit itself towards a positive life giving environmental impact that restores the natural environment and enables to increase its diversity.
Ethics
Business Ethics that the company actively recognizes as one of the central role in its business in the society is to initiate innovative ways to improve the quality of life locally, nationally and internationally. The company has effectively focused on the fact that the business has the responsibility and they should use this unique opportunity to bring about change in the world. They focus on using traditional and contemporary business tools to bring about a progressive social change by putting forward strategies in order to deal with the movements and issues like climate justice and social equality.
The company has actively supported criminal justice reforms voting rights of the minorities racial justice, LGBTQ rights, climate justice, campaigning finance reforms and Refugee rights.
Social Responsibility
The company Ben and Jerry has been a socially responsible company that operates effectively and potentially takes care of their employees, environment and the society.
The company Ben and Jerry has been a socially responsible company that operates effectively and potentially takes care of their employees, environment and the society. The programs and policies of the company effectively focus on enhancing the well-being of the employees in the organization. It also supports the movements like climate justice and LGBTQ movement that effectively emphasizes on the fact that the company is socially responsible.
Internal Environment
The internal environment of the company relates to the strength and weakness of the company which effectively influences the operation of the organization
The internal environment of the company relates to the strength and weakness of the company which effectively influences the operation of the organization. It considers the aspects that are affecting the operation of the company within the...