This is written assessment, to be completed in report format. You are required to write between 3,000 and 4,000 words (excluding title page, preliminaries, tables, figures, reference list and...

This is written assessment, to be completed in report format. You are required to write between 3,000 and 4,000 words (excluding title page, preliminaries, tables, figures, reference list and appendices). The report requires in-text referencing and a full reference list in APA style.
The title of the project is “how does Visual Merchandising Display affect Consumers Buying Behaviour?”
Write a project report addressing the following:
•    Project title;
•    Introduction to your profession  [marketing management is the field] and to the project report;
•    Background and definition of the issue/problem, including a justification why the issue/problem is crucially relevant to your profession;
•    Your project’s aim and objectives/research questions;
•    A more detailed critical and well-structured literature review and also highlighting any gaps in the literature;;
•    A detailed discussion of how you carried out your project (commensurate with a ‘Methodology’ chapter);
•    An overview of how you will be proceeding with your project, including secondary information sources, approaches to analyse them, major milestones and a Gantt chart schedule.
•    Findings from your secondary information analysis