this is w5-assignment,but this is assignment based on week3 assighnment and the company name should be Airbus Se
Assignment Content 1. Top of Form In Wk. 3, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance. Note: The company name for Wk3-assignment was “Airbus Se” and Wk3-Assignment has been attached as support material in expert section to support Wk5-Assignment Select and research a company that is having financial difficulties or is on the brink of bankruptcy. Review “Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia. You can also access specific information about a variety of businesses in the University library (Note for Expert: There is no need to watch all type of business in university database. The only company to watch is “Airbus Se” and all the data about the company has been downloaded and attached in supporting material in expert section) by searching the following databases: · University Library > Databases > B > Business Source Complete · University Library > Databases > E > EDGAR · University Library > Databases > P > Plunkett Research Online Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following: · Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement. · Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. · Create a plan to implement the strategies you selected. Include APA-formatted, in-text citations, and a reference page with at least 3 sources. Submit your assignment. Running head: SWOT ANALYSIS 2 Modified SWOT Analysis (Airbus SE) Introduction As an international pioneer in the aerospace field, Airbus was first founded on 18th December 1970 in France. Since then, it has been the leading producer of aerospace and services related to the defense mechanism. The company serves so many enterprises across Europe and other continents around the globe. It offers its services to the governments and companies too. Some of its renders are; commercial aircraft, corporate jets, passenger aircraft, military aircraft, satellites, and other systems related to space exploration. The company's parent organization is the airbus group. The company's head office is in Leiden, the Netherlands, with about 133,671 staff members employed. The company has reported an increase in revenue in the last financial year (Carneiro, 2020). Diagram of the SWOT analysis. Strength Strong research and development capabilities. Global operations and diversified revenue base improved profitability. Weakness Low liquidity position limits the company’s ability while funding any growth prospect arising in the market. Dependence on subcontractors and suppliers Opportunities Positive outlook of the aerospace and defense sector. New contracts ensures stable revenue growth. Robust outlook for global military aircraft engines market Threat Competitive pressure. Foreign exchange fluctuations. Export controls and other regulations An analysis of the internal environment Research and development are strategies that companies and organizations use to innovate and introduce new products. It is a competitive strategy that allows the competitor to be ahead of others. Airbus strongly emphasizes researching and developing to deliver new ideas and challenging ones that seem to solve real current problems and make them different and ahead of their competitors. It also uses the research to integrate and develop existing products upon the specification of the customers and consumers of their products. Airbus has spent over EUR3 217 on research and developments to show how serious it is (Tuomisaari, 2017). Airbus had its operation across the globe it has been able to diversify its revenue base. The decision of having a diverse revenue base has enabled the company to take hold of opportunities within the geographic location, also considering of not harming the company and putting it in a vulnerable position and exposed to threats, unlike most of the other companies in the market who have not yet diversified their revenue and are operating globally. The company has physical, financial, and human resources. In terms of physical resources, Airbus has the necessary assets and materials required for the manufacture of their products. It has employed over 130,000 employees who are both skilled and unskilled to help in the production process. Their recruiting process is very distinguished, and every person they recruit is qualified for the job. When they hire these individuals, they get access to their labor, which is a human resource. Natural resources they have access to because most of the materials they use in the production are resources that have existed without the influence of any human beings. The company is the leading manufacturer of aircraft across the world. It has almost 37 000 patents registered in the field of technology. Creativity and innovation at airbus company in the main reason behind the company's growth in terms of technology, and that's why they patent their new creations to avoid competition because their competitors can make similar if they have not patented. The company has personal application software that connects it to its customers. This a competitive advantage since, unlike their competitors, they provide support to the customer on an online platform; thus, they can operate from anywhere in the world. They are not limited because of geographical location. Dependency on the subcontractors and suppliers is one the most significant weakness a company can have or find themselves in that position. Airbus does have it as their weakness. They depend too much on their suppliers for raw materials. Some services they also need from the suppliers can create inconveniences with customers. Demand customers' most excellent effect can have delays in supply by these companies’ suppliers. If this delay occurs, then commitments Airbus had made with their customers cannot be met because a particular production unit will not function because of the delay (Shah et al., 2012). Analysis of the external environment The external environment includes opportunities and threats. The options include new contracts that stable their revenue, an outlook on the military engine market from a global perspective, and lastly positive outlook of the aerospace and defence sector. The contracts Airbus has been receiving will lead to the expansion of the company. The company has been receiving contracts from all over the world, especially in the Middle East, expanding its territories there. Airbus is reaching more potential customers through the expansion more than its competitors. On the global aircraft engine industry comes with a benefit of demand of their products that aids in the market's growth. The increase in demand will increase the supply chain scheduling and create efficient cash flow management (Chandra et al., 2016). The threats are the export controls and other regulations, fluctuations in foreign exchange, and competitive pressure. The rules and controls on the export subjected to Airbus are more restrictive, and it is limiting most operations and sales of the company because most of its sales are made outside the country and continent. The revenues will, over time, decrease, also making an effect on the profits of the company while competitors will be making sales and staying ahead of them. The fluctuations in the foreign exchange affect the cash flow of the company because most of its transactions are diversified and happen in many countries across the globe. If there is a change against the Euro, then it is a disadvantage to the company. Lastly, the competitive pressure, competition from industries such as BAE systems plc causes stress because they have enough and more resources, market share, and a wide variety of products than Airbus. The company is struggling between these large industries and has to be more innovative and creative to maintain its relevance in the market. Conclusion Airbus even after facing the major manufactures in the market has its competitors, the management have still managed to beat some of the large industries. The management at the Airbus recruits’ employees and staff that are creative and innovative who have always come up with new ideas that consistently helps in delivering and satisfying their customers need. The satisfaction has gained them a competitive advantage. References Carneiro, D. M. F. (2020). Equity Research-Airbus SE (Doctoral dissertation, Instituto Superior de Economia e Gestão). Tuomisaari, A. (2017). E-Learning: Case Airbus Defence and Space Oy. Shah, K., Hsieh, K., Shetty, N., Vannaprapa, N., Bottjen, P., & Kovvuri, V. (2012). Fight for Flight--Airbus vs. Boeing Competing for Technology and Markets in the Aviation Industry. Chandra, N. S., Raghavendra, N. V., & Shekar, G. L. (2016, July). Aerospace industry of India: Analysis of strengths, weaknesses, opportunities and threats. In 2016 7th International Conference on Mechanical and Aerospace Engineering (ICMAE) (pp. 512-516). IEEE. COMPANY PROFILE Airbus SE. REFERENCE CODE: 959E6E06-9631-4FFA-A9A1-CD55F3CE3FAD PUBLICATION DATE: 11 Feb 2021 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED A Progressive Digital Media business http://www.marketlineinfo.com/ Airbus SE. TABLE OF CONTENTS Airbus SE. © MarketLine Page 2 TABLE OF CONTENTS Company Overview ........................................................................................................3 Key Facts.................................................................................