Answer To: Hospitality: History, politics and culture Hospitality: History, Politics and Culture Week...
Soumi answered on Sep 30 2020
HOSPITALITY MANAGEMENT ASSIGNMENT 3: REPORT (FOR ADINA APARTMENT HOTEL PERTH BARRACK PLAZA)
Executive Summary
The current trend in the hospitality business is inclined towards the availing and providing of services that churns a feeling of homeliness for the visitors travelling around places for recreational or professional purposes. The current report shows the importance of incorporating the feeling of homeliness in hotels by providing real life examples and offers suggestions for Adina Apartment Hotel Perth Barrack Plaza. The first part of the report provides a small introduction of the discussed topic, followed by a background description of Adina Apartment Hotel Perth Barrack Plaza. In the next part of the report the various concepts of home is discussed. In the following section a range of hospitality organisations from Australia is provided, which have been able to make use of the feeling of homeliness properly. It includes names of hotels such as Jo & Joe, owned by the Accor Hotels, Meriton Suites, Airbnb, Hotel Indigo, Home 2 Suites by Hilton and Hyatt House. Based on the identified traits that made the mentioned organisations successful, a range of suggestions is provided to Adina Apartment Hotel Perth Barrack Plaza. In order to sum up the findings of the current report a subtle conclusion is also provided.
Table of Contents
Introduction 4
Background of Business 4
Concept of Home 5
Utility of the Concept of Home in Commercial Accommodation Providers, Australia 6
Ways to Create Homely Feeling for Adina Apartment Hotel Perth Barrack Plaza 10
Conclusion 11
References 12
Introduction
The widening of knowledge and the growing popularity of diversity instead of discrimination, a large number of the travellers worldwide, prefer to experience the diverse cultures of their travelled places, enabling them to live the lives of the locals. In addition, psychological stereotypes make people mentally upset as well as insecure when they travel far from their common and habitual surrounding, namely homes. Considering the psychological needs that generate a sense of homeliness in the minds of travellers, many hospitality business organisations are bringing in changes that are aiming at invoking a homely feeling by providing similar daily life services, which are not dominated by range of luxurious services. In order to make changes in the exiting hospitality service ranges, organisational management must first understand the true implication of the term homeliness in the context of the travellers’ expectations. In the current report, Adina Apartment Hotel Perth Barrack Plaza has been chosen as the case study, for assessing the concepts of commercial hospitality as an extended form of hospitality at home and offer suggestions to make it incorporate an approach that would bring it towards a hotel that offer hospitality at home services to its travellers.
Background of Business
Adina Apartment Hotel Perth Barrack Plaza is a part of a chain of hotels owned by Adina Apartment Hotels, which again is subsidiary of TFE Hotels. The TFE Hotels is the outcome of the joint venture in 2013, between Australian origin Toga Group and Singapore origin Far East Hospitality Holdings (Adina Hotels, 2018). Adina Apartment Hotels have more than 300 hotels worldwide, among which 30 is in Australia. The Adina Apartment Hotel Perth Barrack Plaza has 100 rooms, segmented in three sections and has a wonderful location that enables its customers best in class, transportation connectivity choices. It is only 15 away from Perth Airport, has Royal Hospital at a distance of 1-minute drive and has Perth Railway Station in the same distance range. The hotel has its own bars, services and restaurants that offer its customers a great experience during their stay. The hotel offers range of luxury services at three different price points, which gives the visitors a lot of choice while opting for any services. The nearby scenic locations that include West and East Perth, the Botanical Garden and the Northbridge, contribute to the experience of the visitors of the hotel (TFE Hotel, 2018).
Figure 1: Adina Apartment Hotel
(Source: TFE Hotel, 2018)
Concept of Home
In general sense, home is the place, where a person lives for a longer period that offers security, consistency of daily events and alignment with personal demand. However, in the opinion of Roelofsen and Minca (2018) home is a place, where one can live without facing mental discomfort and which, does provide a sense of knowingness, adjustability as well as an environment that shapes the perspective of the mind, attitude and body.
When perceived from the aspect of hospitality business, a place allocated for the travellers become the temporary accommodation for staying, which does tend to offer the comforts of home from a standpoint of service based conveniences, luxury and availability. As identified by Chamard and Alaux (2018), the earlier concept of home in the hospitality business identified the fact that, being at home does not mean, getting everything from the service providing staffs at the beck of call. Homeliness is an intangible aspect, which is generated by striking the right emotional and cultural value points of travellers even without providing abundance of services.
Seen from an intangible and abstract perspective of hospitality business, home is seen as a place...