this is presentation details given by the professor to us , and i am uploading every question details for this ,even rubrics also ,and i have also one part of the presentation in order number 37661 , and here is the announcement posted by professor below -
Hello!
Excited to see you all present your ideas and marketing strategies (implementation tomorrow).
Here are some details as your prepare:
-Presentation elements as discussed in class.
- Presentations should be 5 mins. They do not need to be perfect but clearly thought out with the big idea identified and supported by the marketing strategies.
- I will be using therubricfor the March 28th presentations
- There will also be a people's choice (based on your votes for the favorite) to advance
- I will coach the advancing teams
- There is the rubric for the final presentation
Presentation Elements Presentation Elements Target Market Research (what research, what kind, who etc….) Insights from the Research BIG IDEA (what insight are you going to build a marketing recommendation around?) Marketing strategies (demo, sample, endorsement, billboards, video, challenge, contest, sponsorship, events, social media, packaging etc…) How will this be executed in market? What does this look like? Provide examples. Predicted outcomes – What potential does this have to benefit Barilla. NAMES: Rubric for Marketing Idea presented to Barilla a. Strategy overview: a. Objective is well articulated. b. Relates to the original opportunity presented. 1 2 3 4 5 TOTAL: /5 b. Research conducted: a. Quality of research b. Appropriateness of research to the overall objective c. Brief explanation of findings and results 1 2 3 4 5 TOTAL: /5 c. Opportunity and Insight Identification: a. Was the opportunity clearly explained and identified? b. What research helped identify the opportunity? c. What action or BIG idea was derived from the research/insight? 1 2 3 4 5 TOTAL : /5 d. BIG IDEA: a. Idea was presented in a logical and strategic manner. b. Idea was presented and supported by insight gained from research. c. The idea is realistic and potentially executable in the current market. d. Your idea addresses the assigned question. e. TOTAL: /15 SUBTOTAL A: /30 e. Communication a. Fluent vocabulary and pronunciation. b. Demonstrates creativity in presentation techniques. c. Presenter has poise and presence and maintains eye contact with audience with minimal reliance on notes. d. Matches verbal and non-verbal style, good inflection and enthusiasm while keeping audience engaged. TOTAL : /10 f. Salesmanship: a. Matches verbal and non-verbal style, good inflection and enthusiasm while keeping audience engaged b. Focus was on the recommendation for Barilla Pasta. c. Used innovative and funny/creative for sake of elevating impact of presentation. TOTAL: /10 SUBTOTAL B: /20 ****************************************************************************** FINAL GRADE: /50 COMMENTS: Team Name/Business Name: Criteria Comments Scheme (1-5 with 1 being low and 5 being high) Judges Comments Business concept/idea clearly stated What is the problem that the business idea is solving? How does it alleviate this problem posed in the challenge? Are gains identified? Was are customer insights you discovered? You overall intro and positioning/set-up for the recommendation. Clear Customer Segment(s) Is the customer segment clearly defined? Can the audience picture the ideal customer as described in the pitch? Was the segment well identified? Was are customer insights you discovered? Persuasive delivery of message Were there compelling statistics/new insights derived from research that connects the issue to the self-interest of the company and the challenges presented? Key Insights Does the pitch include a storyline easily identifiable within the parameters of the project purpose? What were the key insights and opportunities discovered that would place Barilla in premium positioning to attract new customers? Clearly articulated call to action and implementable ideas What call of action is being presented within the pitch? How does it invite involvement? How well does it relate to the customer segment? How feasible is/are the idea(s) to implement? What is the promise if of the idea(s)? Within time limit Students will have 8-10 minutes to deliver their presentation then there will be 5 minutes for Q&A Overall presentation skills Were the presenters articulate, professional and conveyed the message well? Visuals used (diagrams, images, story telling, compelling points, engagement, energy levels etc..) Overall impression This is where the judges will comment on their overall reactions to the pitch Total Score Small Group Assignment BUSN 2N01 International Marketing Project Winter 2019 International Marketing Group Assignment DUE: Weight: 25% for final project (sliding scale) – the top group will received best marks I Purpose: The purpose of this assignment is to help students gain an understanding of International Marketing concepts. The focus of the assignment is the following: 1. Gain a deeper understanding of the product – Barilla Pasta – and prepare a recommendation on how to market and communicate it’s benefits to foreign, immigrants, international students, refugees etc, in Canada. 2. During the process of planning this marketing initiative, your group is to research the product and brand, communicate and survey potential customers and appropriate audiences, create a marketing communication plan recommendation and present the final outcome in an Oral presentation to Saeed from Barilla as well as a short report for the Professor. 3. The Marketing Recommendation will consist of the following parts: a. Research on the “introduction of past into regular meal occasions”: i. How do people of different cultures, think about pasta as a meal/staple? ii. Identify specific insights around the “pasta as a meal” and consumer needs/wants/tastes and preferences. b. Based on the consumer and product insights, Identify how Barilla would satisfy the identified consumer needs. i. Identify and describe the target market of the Barilla Pasta product ii. How is Barilla Pasta currently perceived in the market? 1. What is missing? 2. What does the target market need more or less of? c. Develop specific marketing steps to communicate the benefits of the product and attract new consumers, specifically targeted to the those newer to Canada. i. What the specific messages to be communicated? ii. Where should these messages appear? iii. How do they look? Who/What is part of the advertising and messaging? 4. The group is to use the International Marketing concepts to identify an opportunity to create a direct marketing and communication plan, determine the best communication channels to promote awareness, and summarize the process through an oral recommendation as well as a short written report. II Process: a. Group Selection: 3-4th week b. Research Proposal Methods check-in: Week 6 (Feb 15th) e-copy in BB (one copy per group) a. The following will be evaluated in your research proposal methods: i. Problem or Inquiry is well defined. Statement of the opportunity: (clearly defines why this organizational will benefit from your efforts) ii. Sources of the data collection and communication channels: What tools and methods will you use to conduct your research? iii. What questions might you be using? iv. Where will you be conducting the research? v. Other information vi. Task Assignments and schedule · Who is leading which part and to be completed by when c. Segmenting/Positioning/Targeting check-in: Week 9 – March 8th – e-copy in BB (one copy per group) a. Segment your target by identifying the demographics and psychographics, behavioral segments as well as benefits segmentation. b. Who is the target market? Describe the target consumer with as much info as you can. If there are multiple targets, describe them all and identify the one with most potential for the Barilla Pasta product. c. Describe the positioning of the product or brand. i. How is it differentiated in the minds of target consumers 1. Product attribute 2. Quality/price 3. Usage 4. competition d. How was the information analyzed? d. Presentation date: week 12, March 28 – In –class with Barilla Pasta e. Final Report Due: April 5th (in BB by 5PM - one per group and one copy in class to Instructor) · Your group must submit both a hard copy to the instructor and an electronic version of your assignment to BB III Submission Requirements: · The assignment report should be word processed using an APA format , e.g., double-spaced, 12-point font and contain references, resources and/or bibliography, figures, tables and appendices (where appropriate). There are no page limits – a typical assignment report is approximately 3-5 pages (excluding exhibits, figures, tables, and appendices). · Exhibits may include (but are not limited to): -Questions and/or manuscript -Company information/pamphlets -Charts, graphs, diagrams V Grading Criteria: Grade A) Background information of brand and product (maximum 1 page). Is the opportunity clearly stated? Why is this opportunity of interest to the organization. 4 Marks B) Appropriateness of use of research and data gathering. Looking for the ability to gain valuable insights based on effective questioning and research. (Include the survey or interview questions as an Appendix) · The following will be evaluated in your research proposal methods: · What tools and methods did you use to research? · How was the information analyzed? · What conclusions did you come up with based on your research? 6 Marks C) Communication Channel and Planning. Did you propose to use effective channels? Describe each communication channel and the rationale behind your recommendation. Benefits and supporting arguments based on your research. 6 Marks D) Segmenting/Targeting and Positioning 1. Segment your target by identifying the demographics and psychographics, behavioral segments as well as benefits segmentation. 2. Who is the target market? Describe the target consumer with as much info as you can. If there are multiple targets, describe them all and identify the one with most potential for the Barilla Pasta product. 3. Describe the positioning of the product or brand. i. How is it differentiated in the minds of target consumers 1. Product attribute 2. Quality/price 3. Usage 4. competition b. How was the information analyzed? 8 Marks E) Your personal learning. “What I learned from this project…” Each member of the team is to write 1 paragraph on what they are taking away from this project. 6 Marks F) Report format. Well presented/professional paper (spelling and grammar, layout and organization, references and resources). Other pertinent information that enhances the value of the assignment. 5 Marks TOTAL 35 Marks VI Example of Report Structure: 1. Title Page (includes disclaimer) 2. Table of Contents 3. Executive Summary 4. Overview of Brand and Product 5. Research and Analysis 6. Communication Channels used 7. Segmenting/Positioning and Targeting 8. Personal Learnings 9. Bibliography 10. Appendix: · Interview Questions · Additional Company Information, etc � The APA (American Psychological Association) writing format is commonly used within the social and behavioural sciences. Please consult reputable resources, e.g., the Publication Manual of the American Psychological Association, 6th edition, for the general format of APA research papers, in-text citations, endnotes/footnotes, and reference pages. Page 5 of 5