This is Business Capstone project and there is a 45 min video relative to this report, which is obligatory to watch.https://www.youtube.com/watch?v=DcvEGBDOVFo&
https://www.youtube.com/watch?v=PP3Lduu-e5E&feature=youtu.be
These 2 links are the videos of this report, pls watch them.
This assignment challenges students to formulate a professional response to in-depth issues contained in a real life Video Business Case. Students are encouraged to review the Background video segments for the Video Business Case selected for analysis. Students will act as an independent professional business consultant reporting to senior managers of the company concerned. Students are expected to provide informed and robust advice to this business client. A sophisticated understanding of the critical aspects of this Video Business Case needs to be demonstrated. A succinct and high impact report is expected. The report is expected to be <2,000 words,="" including="" an="" executive="" summary=""><300 words)="" but="" excluding="" references.="" introduction,="" table="" of="" contents="" and="" appendices="" are="" not="" required="" and="" will="" not="" be="" marked.="" to="" support="" assertions="" made="" about="" the="" case="" being="" critiqued="" refer="" to="" the="" required="" readings="" provided="" in="" the="" unit="" outline="" program="" calendar.="" students="" are="" strongly="" advised="" to="" refer="" to="" a="" minimum="" of="" five="" relevant="" and="" credible="" sources.="" extension="" reading="" information="" is="" provided="" in="" blackboard. in="" particular,="" refer="" to="" the="" hosie,="" forsyth="" and="" baird="" (2016)="" paper="" on="" researching="" and="" writing="" a="" video="" business="" case="" report="" assignments="" should="" address="" the="" video="" business="" case="" report="" assessment="" rubric="" students="" are="" strongly="" advised="" to="" read="" the="" relevant="" assessment="" rubric="" closely="" before="" undertaking="" this="" assignment.="" suggested="" headings="" for="" video="" business="" case="" report="" executive="" summary=""><300 words="" required)="" a）="" issues="" provide="" a="" brief="" introduction="" that="" summarises="" the="" main="" issues="" of="" the="" case.="" b)="" causes="" identify="" the="" importance="" of="" the="" causes="" to="" the="" organisation="" concerned.="" c)="" alternatives="" develop="" a="" set="" of="" realistic="" alternatives="" to="" address="" the="" issues="" and="" causes="" identified.="" d)="" decision="" criteria="" develop="" a="" set="" of="" decision="" criteria="" to="" choose="" from="" the="" alternative="" courses="" of="" action.="" e)="" recommended="" solution/s="" decide="" on="" solution/s="" to="" the="" issues="" derived="" from="" the="" alternatives.="" for="" each="" competing="" alternative,="" justify="" why="" different="" solution/s="" were="" chosen="" or="" rejected.="" a="" preferred="" solution/s="" needs="" to="" be="" indicated.="" f)="" implementation="" and="" implications="" provide="" realistic="" suggestions="" on="" how="" these="" solution/s="" could="" be="" implemented="" in="" the="" organisation="" concerned="" within="" the="" industry="" context="" being="" scrutinised.="" include="" the="" managerial="" and="" financial="" implications="" for="" adopting="" the="" preferred="" solution/s.="" tips="" ·="" do="" not="" waste="" the="" word="" count="" on="" an="" introduction="" or="" conclusion.="" ·="" an executive="" summary must="" be="" placed="" after="" the="" cover="" page,="" but="" before="" the issue (and="" table="" of="" contents="" if="" you="" choose="" to="" have="" one).="" it="" should summarise the="" entire="" report,="" and="" be="" written="" last.="" ·="" the issue(s) and="" the cause(s) are="" given="" in="" the="" video="" business="" interview="" segments.="" it="" is="" suggested="" you="" also="" research="" around="" the issue(s) and/or cause(s).="" ·="" the="" number="" of issues you="" provide="" (1="" or="" more)="" is="" the="" number="" of="" problems="" you="" must="" solve.="" only="" having="" one issue is="" fine.="" ·="" it="" is="" suggested="" 3="" or="" 4="" good,="" realistic alternatives are="" provided.="" 5="" is="" possible,="" but="" it="" may="" reduce="" your="" word="" count="" too="" much.="" ·="" decision="" criteria can="" be="" given="" in="" a="" table="" format.="" ·="" ethical considerations="" should="" be="" built="" into="" the="" report;="" they="" are="" usually="" most="" suitable="" in="" the decision="" criteria, solution and implementation="" and="" implications.="" ·="" ethical considerations="" are="" not="" a="" question="" of="" a="" simple="" right="" or="" wrong.="" a="" thorough ethical consideration="" will="" state="" an="" issue="" for="" which="" there="" is="" no="" right="" or="" wrong="" answer="" and="" therefore="" represents="" a="" dilemma="" to="" a="" course="" of="" action.="" ·="" appendices are="" meant="" to="" be="" 'extra'="" information="" that="" does="" not="" have="" to="" be="" read="" to="" understand="" the="" report;="" any="" critical="" information="" necessary="" to="" understand="" the="" report shouldn't="" be="" in="" the appendices.="" appendices="" will="" not="" earn="" marks.="" ·="" through="" your="" research="" you="" may="" find="" that="" the issue has="" occurred="" in="" the="" past,="" and="" the="" company="" has="" a="" solution="" -="" this="" does="" not="" matter="" in="" the="" context="" of="" the="" vbcr,="" as="" you="" are="" writing="" as="" if="" the issue is="" happening="" now.="" ·="" remember,="" you="" are="" a="" consultant="" working="" for="" the="" company="" -="" if="" you="" suggest="" they="" hire="" a="" consultant/mediator="" to="" solve="" the="" issue,="" it="" will="" look="" rather="" strange="" one="" consultant="" suggesting="" they="" need="" to="" hire="" another="" consultant!="" ·="" an executive="" summary is="" a="" précis="" or="" an outline="" of="" the="" entire="" report.="" it="" serves="" two="" basic="" purposes.="" first,="" it="" provides="" essential="" information="" for="" those="" who="" might="" not="" have="" the="" time="" or="" inclination="" to="" wade="" through="" the="" entire="" document.="" thus="" the="" executive="" summary,="" like="" a="" headline="" in="" a="" press="" advertisement,="" plays="" an="" essential="" role="" in="" attracting="" the="" interest="" of="" the="" reader="" –="" enough,="" it="" is="" hoped,="" to="" encourage="" the="" reader="" to="" want="" to="" delve="" further="" into="" the="" full="" body="" of="" the="" report.="" second,="" it="" emphasises,="" to="" those="" who="" have="" read="" it,="" the="" most="" essential="" points="" that="" need="" to="" be="" remembered="" or="" revisited="" for="" further="" scrutiny.="" ·="" care="" must="" be="" taken="" to="" ensure="" the="" executive="" summary="" is="" a short,="" sharp="" snapshot of="" the="" entire="" report.="" it="" can="" only="" be="" written="" at="" the="" conclusion="" of="" the="" report-writing="" process,="" although="" it="" is presented="" at="" the="" beginning,="" not="" at="" the="" end,="" of="" the="" document.="" the="" writing="" of="" the="" executive="" summary="" is="" not="" an="" easy="" task,="" as="" it="" requires="" considerable="" discipline="" to="" condense="" a="" large="" body="" of="" information="" into="" what="" should="" ideally="" be="" no="" more="" than="" one="" or="" two="" pages="" –="" or="" around="" 250-300="" words="" maximum.="" ·="" an="" important="" principle="" to="" bear="" in="" mind="" is="" that="" the="" executive="" summary="" must not contain="" any="" material="" that="" is not="" in="" the="" main="" body="" of="" the="" report.="" it="" should="" also="" follow="" the="" structure="" of="" the="" full="" report.="" in="" writing="" an="" executive="" summary,="" it="" is="" often="" found="" that="" some="" important="" information="" has="" been="" overlooked="" in="" the="" main="" report="" or="" an="" important="" point="" has="" been="" insufficiently="" emphasised="" or="" presented="" in="" some="" illogical="" manner.="" where="" this="" occurs,="" the="" report="" should="" be="" revised.="" ·="" the decision="" criteria in="" a="" business="" setting="" are="" those="" variables="" or characteristics="" that="" are="" important="" to="" the="" organization="" making="" the="" decision.="" they="" should="" help="" evaluate="" the="" alternatives="" from="" which="" you="" are="" choosing.="" i="" use="" the="" word="" “variables”="" because="" you="" can="" disregard="" any="" characteristics="" that="" are="" constant="" among="" the="" alternatives.="" for="" example,="" if="" all="" of="" the="" cars="" i="" am="" evaluating="" get="" the="" same="" fuel="" mileage,="" then="" disregard="" that="" characteristic="" as="" it="" will="" not="" help="" you="" choose="" between="" the="" alternatives.="" ·="" the="" decision="" criteria="" should="" be measurable and="" should="" be within="" scope of="" the="" problem="" you="" are="" trying="" to="" solve.="" on="" criteria="" that="" seem="" immeasurable,="" you="" should="" at="" least="" be="" able="" to="" compare="" one="" to="" another.="" for="" example,="" the="" typical="" software="" characteristic="" “user="" friendly”="" is="" not="" measurable="" as="" stated.="" you="" could="" either list="" out what="" makes="" the="" application="" user="" friendly="" for="" your="" organization="" or="" you="" can="" try="" out="" the="" applications="" and="" have="" a rankings for="" the="" alternatives="" on="" relative="" “user="" friendliness”="" between="" them.="" ·="" this="" assignment="" challenges="" students="" to="" formulate="" a="" professional="" response="" to="" in="" -="" depth="" issues="" contained="" in="" a="" real="" life="" video="" business="" case.="" students="" are="" encouraged="" to="" review="" the="" background="" video="" segments="" for="" the="" video="" business="" case="" selected="" for="" analysis.="" students="" will="" act="" as="" an="" independent="" professional="" business="" consultant="" reporting="" to="" senior="" managers="" of="" the="" company="" concerned.="" students="" are="" expected="" to="" provide="" informed="" and="" robust="" advice="" to="" this="" business="" client.="" a="" sophisticated="" understanding="" of="" the="" critical="" aspects="" of="" this="" video="" business="" case="" needs="" to="" be="" demonstrated.="" a="" succinct="" and="" high="" impact="" report="" is="" expected.="" the="" report="" is="" expected="" to="" be=""><2,000 words,="" including="" an="" executive="" summary=""><300 words)="" but="" excluding="" references.="" introduction,="" table="" of="" contents="" and="" appendices="" are="" not="" required="" and="" will="" not="" be="" marked.="" to="" support="" assertions="" made="" about="" the="" case="" being="" critiqued="" refer="" to="" the="" required="" readings="" provided="" in="" the="" unit="" outline="" program="" calendar.="" students="" are="" strongly="" advised="" to="" refer="" to="" a="" minimum="" o="" f="" five="" relevant="" and="" credible="" sources.="" extension="" reading="" information="" is="" provided="" in="" blackboard.="" in="" particular,="" refer="" to="" the="" hosie,="" forsyth="" and="" baird="" (2016)="" paper="" on="" researching="" and="" writing="" a="" video="" business="" case="" report="" assignments="" should="" address="" the="" video="" business="" case="" report="" assessment="" rubric="" students="" are="" strongly="" advised="" to="" read="" the="" relevant="" assessment="" rubric="" closely="" before="" undertaking="" this="" assignment.="" suggested="" headings="" for="" video="" business="" case="" report="" executive="" summary=""><300 words="" required)="" a="" £©="" issue="" s="" p="" rovide="" a="" brief="" introduction="" that="" summarises="" the="" main="" issues="" of="" the="" case.="" b)="" causes="" identify="" the="" importance="" of="" the="" causes="" to="" the="" organisation="" concerned.="" c)="" alternatives="" develop="" a="" set="" of="" realistic="" alternatives="" to="" a="" ddress="" the="" issues="" and="" causes="" identified.="" d)="" decision="" criteria="" develop="" a="" set="" of="" decision="" criteria="" to="" choose="" from="" the="" alternative="" courses="" of="" action.="" e)="" recommended="" solution/s="" decide="" on="" solution/s="" to="" the="" issues="" derived="" from="" the="" alternatives.="" for="" each="" competin="" g="" alternative,="" justify="" why="" different="" solution/s="" were="" chosen="" or="" rejected.="" a="" preferred="" solution/s="" needs="" to="" be="" indicated.="" f)="" implementation="" and="" implications="" this="" assignment="" challenges="" students="" to="" formulate="" a="" professional="" response="" to="" in-depth="" issues="" contained="" in="" a="" real="" life="" video="" business="" case.="" students="" are="" encouraged="" to="" review="" the="" background="" video="" segments="" for="" the="" video="" business="" case="" selected="" for="" analysis.="" students="" will="" act="" as="" an="" independent="" professional="" business="" consultant="" reporting="" to="" senior="" managers="" of="" the="" company="" concerned.="" students="" are="" expected="" to="" provide="" informed="" and="" robust="" advice="" to="" this="" business="" client.="" a="" sophisticated="" understanding="" of="" the="" critical="" aspects="" of="" this="" video="" business="" case="" needs="" to="" be="" demonstrated.="" a="" succinct="" and="" high="" impact="" report="" is="" expected.="" the="" report="" is="" expected="" to="" be=""><2,000 words,="" including="" an="" executive="" summary=""><300 words)="" but="" excluding="" references.="" introduction,="" table="" of="" contents="" and="" appendices="" are="" not="" required="" and="" will="" not="" be="" marked.="" to="" support="" assertions="" made="" about="" the="" case="" being="" critiqued="" refer="" to="" the="" required="" readings="" provided="" in="" the="" unit="" outline="" program="" calendar.="" students="" are="" strongly="" advised="" to="" refer="" to="" a="" minimum="" of="" five="" relevant="" and="" credible="" sources.="" extension="" reading="" information="" is="" provided="" in="" blackboard.="" in="" particular,="" refer="" to="" the="" hosie,="" forsyth="" and="" baird="" (2016)="" paper="" on="" researching="" and="" writing="" a="" video="" business="" case="" report="" assignments="" should="" address="" the="" video="" business="" case="" report="" assessment="" rubric="" students="" are="" strongly="" advised="" to="" read="" the="" relevant="" assessment="" rubric="" closely="" before="" undertaking="" this="" assignment.="" suggested="" headings="" for="" video="" business="" case="" report="" executive="" summary=""><300 words required) a）issues provide a brief introduction that summarises the main issues of the case. b) causes identify the importance of the causes to the organisation concerned. c) alternatives develop a set of realistic alternatives to address the issues and causes identified. d) decision criteria develop a set of decision criteria to choose from the alternative courses of action. e) recommended solution/s decide on solution/s to the issues derived from the alternatives. for each competing alternative, justify why different solution/s were chosen or rejected. a preferred solution/s needs to be indicated. f) implementation and implications 1 analysing multimedia business cases conor vibert phd january 2013 2 introduction about cases teaching cases are used for instructional purposes at business schools around words="" required)="" a）issues="" provide="" a="" brief="" introduction="" that="" summarises="" the="" main="" issues="" of="" the="" case.="" b)="" causes="" identify="" the="" importance="" of="" the="" causes="" to="" the="" organisation="" concerned.="" c)="" alternatives="" develop="" a="" set="" of="" realistic="" alternatives="" to="" address="" the="" issues="" and="" causes="" identified.="" d)="" decision="" criteria="" develop="" a="" set="" of="" decision="" criteria="" to="" choose="" from="" the="" alternative="" courses="" of="" action.="" e)="" recommended="" solution/s="" decide="" on="" solution/s="" to="" the="" issues="" derived="" from="" the="" alternatives.="" for="" each="" competing="" alternative,="" justify="" why="" different="" solution/s="" were="" chosen="" or="" rejected.="" a="" preferred="" solution/s="" needs="" to="" be="" indicated.="" f)="" implementation="" and="" implications="" 1="" analysing="" multimedia="" business="" cases="" conor="" vibert="" phd="" january="" 2013="" 2="" introduction="" about="" cases="" teaching="" cases="" are="" used="" for="" instructional="" purposes="" at="" business="" schools="">