This is a Strategic Management Course. Strategic Choice and Evaluation Write a paper of no morethan 1400 words that evaluates alternatives an organization must consider to realizegrowth. The name of...

Introduction
Basically Strategies are designed for two objectives, the first is, in order to take the
decision where you want the company to go and the second is to analyze the factors which can
lead you there. The company is Flat Horse Bar & Grill where they provide Food and beverages.
Value Discipline
Value Discipline is done to decide the direction of the firm, as in which direction it
should be heading to, there are many options provided by strategists under this category such as
operational excellence, product leadership, supply comport and customer intimacy. All these
disciplines serve to different needs of an organization depends upon the positioning they want to
create among the audience. In the Flat Horse Bar & Grill, Customer intimacy is picked as a value
discipline so to sustain and gain value leadership. Here the company is trying to cater to the
hidden demands of the niche target segment because customer delight is a crucial matter for the
firm, and this differentiates them from their competitors and provide an edge over to them.
Generic Strategy
Hence the generic strategy is a positioning strategy of a firm within its industry so to give
a choice of competitive advantage i.e. cost leadership and differentiation so to design a
competitive scope. Generic strategies are very effective as they help in characterizing strategic
positions at the...