Part 1: Company and industry analysis (25% of total; XXXXXXXXXXwords of total). Company is Sydney morning herald Write a report based on your strategic analysis. Use tools discussed in class and/or in...

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Industry analysis
Table of Contents
Introduction    2
External factors affecting the business    3
Internal factors affecting the business    4
SWOT analysis    5
Conclusion    7
References    8
Introduction
Journalism is a field that has played a very important role in the lives of people as well as on the building of nations. It is the newspapers and the news presented to the people through the newspapers that has been responsible for influencing people and helping them in making important decisions and that took active part in building nations. It is not just the decision making of the people that are influenced by the newspapers. The newspapers are also responsible for delivering important news and reports to the doorstep of the people. Be it news from the entertainment world or news from the sports universe, the newspapers take the responsibility of delivering the news to their customer right to their doorsteps. Therefore it can be said that the newspapers have been doing the responsible task of informing the people of every important fact that is going on around the world. However, it is important to mention the fact that since there are numerous newspapers around the world, every individual newspaper agency is facing a major competition from their competitors. Under such circumstances it is important to make sure that every individual newspaper agency strategizes their business properly so that it can outperform the competitors. Business strategy is specifically important for newspapers such as the Sydney Morning Herald. The Sydney Morning Herald is one of the most popular newspapers that are read by readers from different parts of Australia and the world. Therefore it is needless to mention the fact that the administration of the company should strategize its business plans so that it can outperform its competitors not just from Australia but from other parts of the world. In order to make sure that the business runs smoothly and outperforming the competitors, the company needs to identify and isolate the different causes that might be responsible for the hindrance of the business. The Sydney Morning Herald has increased its readership by a 2.4 percent in the last year and made it 7.64 million (Duke, 2019). The study involves identification of the different internal and external factors that might cause problems for the growth of the business (Ananthan, Appannaiah and Reddy, 2010). The study also involves identification of the different strengths and weaknesses that The Sydney Morning Herald enjoys or suffers while carrying out its business.
External factors affecting the business
For a business to thrive, it is important to consider the external factors into consideration. It is the external factors that would help to determine how the organization can take steps or devise contingency plans so that the business does not get affected by the external factors. Understanding the external factors that affect the business also helps to devise plans accordingly so that the company can operate with getting affected by the external factors in the minimal way (Lewis, 2007). Since the company has no hold over the external factors therefore it can be said that the company has the only option to operate with taking the factors into consideration and devise plans accordingly.
Fig1: number of times different newspapers were accessed by people through applications
The Morning Herald has always been known for its outspokenness and being a just newspaper. The newspaper has been responsible for exposing hundreds of illegal activities carried out in the country through its 150 years of operations. The newspaper has been known for being the powerful voice of Australia and...