This is a 10 PPT slides presentation about Marketing principle, the assignment questions need to be answered by dot points and separate PPT slides. Thanks
BUS106_T1_2020_Assessment_2_v01_Marketing_Principles Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 2 Information Subject Code: BUS106 Subject Name: Marketing Principles Assessment Title: Assessment Type: Length: 4Ps Analysis Individual Slide Deck 10 slides (no more) Weighting: 30% Total Marks: Submission: 100 Online Due Date: Week 10 . Your task Individually, you are required to create a slide deck that brings out the traditional marketing mix elements for a product of your choosing. Assessment Description The purpose of this individual assessment is to develop your skills in using the relevant marketing analysis tools related to the four Ps of Marketing. This will enable you to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment. Assessment Instructions Step 1: Choose a specific product item (not service) to conduct the four Ps analysis. Step 2: Using your learning in class and external research, complete the following tasks: Product Decisions (with reference to content in weeks 2 & 5): • Identify the type of consumer product that you have selected. Give reasons to support your choice. • Identify the various features that make up your product’s three layers. You may use a diagram or chart. • Using the Product Life Cycle Model, identify the current stage of your selected product or product category. Give reasons to support your choice. Price Decisions (with reference to the content covered in week 7): • Determine the pricing point of your product. Then, identify the pricing strategy used by the company that is selling this product. Give examples and reasons to support your choice. • Identify various pricing tactics the company use to sell your product. Give examples and reasons to support your choice. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Place Decisions (with reference to the content covered in week 8): • Identify the channel of distribution the company uses to distribute your product. Give reasons to support your choice. • Identify the level of distribution intensity for your selected product. Give reasons to support your choice. Promotion Decisions (with reference to the content covered in week 9): • Identify the various communication strategies the company uses to advertise the selected product. Give examples and reasons to support your choice. • Identify the various types of advertising used to advertise your product? Give examples and reasons to support your choice. Step 3: Present your responses to the above in a slide deck made in a professional manner, with the following headings: Title slide with student details Analysis of Product Decisions Analysis of Price Decisions Analysis of Place Decisions Analysis of Promotion Decisions Reference List (you must apply Kaplan Harvard Referencing Style) In preparing your slide deck, you are required to reference at least 5 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. You are also encouraged to make your work visually appealing and use appropriate diagrams, charts, pictures, etc. You may create additional slides for the title and reference list. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘PPT’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/documents/assessment-policy. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. BUS106 Assessment Marking Rubric – 4P’s Analysis 30% Criteria F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 – 100% Theory Application __/40 marks You have incorrectly identified all of the 4Ps components. You have identified some of the 4Ps components correctly. You have identified most of the 4Ps components correctly. You have identified all of the 4Ps components correctly. You have identified all of the 4Ps components correctly and thoroughly. Use of sources/supportive evidence __/40 marks Your research lacks focus because of an unsuitable choice of sources. You have selected some appropriate sources. Better use of quality sources would help focus your research. Your research is focused, drawn from an appropriate range of sources. Your research is focused, complemented by a quality selection and range of sources. It is clearly obvious that your research is extensive and focused, complemented by a quality selection and range of sources. Slide Deck Format __/10 marks The format chosen for your slide deck lacks thought and consideration for the intended audience. The format chosen for your slide deck is appropriate, but major improvements would enhance its presentation. The format chosen for your slide deck is appropriate, but some improvements would enhance its presentation.