this great step forward was actually a step backward in convenience. Someone forgot to consider how consumers would actually use the product. By improving efficiency, research also facilitates...

this great step forward was actually a step backward in convenience. Someone forgot to consider how consumers would actually use the product. By improving efficiency, research also facilitates profitability. For instance, during the introduction of a new product, accurate forecasting of the product’s potential sales volume is an essen tial basis for estimating its profitability. A firm considering the introduction of a cat snack that contains