this book, however, we will explain how marketing research can help a company achieve the goal of creating valuable experiences for customers. Marketing Research: A Means for Implementing the...

this book, however, we will explain how marketing research can help a company achieve the goal of creating valuable experiences for customers. Marketing Research: A Means for Implementing the Marketing Concept Home building used to be a business completely dominated by local construction contractors. If a customer wanted a home that would provide maximum satisfaction, a custom home at a custom price was the only option. Today, there is another option. Several home builders are going national. In doing so, they have implemented market-driven design processes that integrate research into the home