This assignment requires you to identify a company that you think provides great customer service by describing the following:
Its overall Customer Service Strategy.
Its Organizational Structure (triangle, square, circle, or combination) and if that contributes to
customer service quality or hurts it.
Its Service Package.
How it structures the Service Encounter.
This assignment requires you to identify a company that you think provides great customer service by describing the following: · Its overall Customer Service Strategy. · Its Organizational Structure (triangle, square, circle, or combination) and if that contributes to customer service quality or hurts it. · Its Service Package. · How it structures the Service Encounter. Ideally, you should pick a company for which you are a customer so as to make this assignment personal and not abstract. It doesn't have to be large or well-known (e.g., among the best papers I ever read was from a student who wrote about his favorite bar - the "Minus 5 Ice Lounge" - and another wrote about where she got her hair cut). However, you cannot use any of the following companies as your topic: Amazon, Apple, Dell, McDonald's, Microsoft, Nike, Netflix, Southwest Airlines, Starbucks, Toyota, Wal- Mart, or any on-campus business (if you are at all in doubt your topic choice, please ask me). Keep in mind this is not just an opinion question ("I like this company because..."), you must back it up with facts and show evidence of critical thinking. If you cite other than common knowledge, be sure to include endnotes and put sources on a separate page at the end (sources do not count toward the word count). · 1-inch margins all around, Arial, 12-point font with single spacing · 800-1,000 words with page numbers on all pages