This assignment requires you to develop a B2B marketing strategy and solution for a company. This project is designed for you to gain experience in a real life analysis for a B2B company and in...

This assignment requires you to develop a B2B marketing strategy and solution for a company. This project is designed for you to gain experience in a real life analysis for a B2B company and in developing a feasible and relevant marketing solution.
It is a project involving all the phases of a typical marketing program, from research of the industry and customers, analysis of the client’s core competencies, to the presentation of results, findings and the solution. This project is an opportunity to develop skills in researching and analysing market information for use in a B2B strategy. It is also an opportunity to apply high quality business report writing skills.
Extensive research and analysis is required. You are being graded on the quality of your analysis and on your ability to apply the theoretical concepts from this course.
There are three components to this project: Part 1: Your research, and analysis. Part 2: Your development of objectives, strategies and tactics (Business Marketing Mix);  followed by the implementation plans for these tactics. Part 3: A professional business report.