This assignment is on the mission, vision, values and career strategy:1) Find, compare and contrast, two sets of aspirations from firms/organizations – one you assess to be good, the other bad. Clearly explain reasons for your evaluations.2) You will find helpful both the file “Note on Aspirations - Vision, Mission, and Values,” especially the heading “Perils of the Misuse of Aspirations,” and the slides “Module 4362 Strategic Management Week 2 Slides Day 3”3) Turning to your personal career aspirations, describe your “Aspirations” under three headings: Mission, Vision, and Values. (HERE TALK ABOUT THESE POINTS AS IF YOU WERE ME, I'm a human resources management student who wishes to work and specialize in my field)4) Continuing down the hierarchy of strategy statements in Slide 28, can you say what your personal career strategy is (your “competitive game plan”)?5) add an introduction and conclusion.6) You should attach the examples of aspirations as screenshots in an Appendix excluded from the 4 pages of content.7) use in text citation if you take anything from another source, i don't want any plagiarism because my teacher checks it online.8) use a simple easy language for a freshman-sophomore level college student, do not use very hard and complex words.Send me a message if there was something you didn't understand. i already attached the files mentioned above.
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[email protected] https://www.forbes.com/sites/kathleenchaykowski/2017/06/22/mark-zuckerberg-gives-facebook-a-new-mission/#2512215d1343 https://www.forbes.com/sites/kathleenchaykowski/2017/06/22/mark-zuckerberg-gives-facebook-a-new-mission/#2512215d1343 http://orwell.ru/library/essays/wiw/english/e_wiw https://www.youtube.com/watch?v=MgYzJGmBXU8 http://books.google.com/books?id=VzAaAAAAYAAJ https://www.greenpeace.org/international/values/ https://dealbook.nytimes.com/2009/11/09/goldman-chief-says-he-is-just-doing-gods-work/ http://www.goldmansachs.com/who-we-are/business-standards/business-principles/index.html http://www.goldmansachs.com/who-we-are/business-standards/business-principles/index.html http://www.forbes.com/sites/drucker/2012/10/02/cut-to-the-chase/ https://allaboutstevejobs.com/verbatim/interviews/fortune_2008 http://www.wired.com/wired/archive/4.02/jobs_pr.html https://www.i4cp.com/news/2008/09/10/secret-mission http://www.medtronic.com/us-en/about/mission.html http://www.medtronic.com/us-en/about/mission.html o o https://www.americanbar.org/content/dam/aba/administrative/labor_law/meetings/2010/annualconference/104.authcheckdam.pdf https://www.americanbar.org/content/dam/aba/administrative/labor_law/meetings/2010/annualconference/104.authcheckdam.pdf PowerPoint Presentation Spring 2018 Module 4362: Strategic Management Dr. Christopher J. Voisey E:
[email protected] Week 1 (day 3): Introduction to Strategic Management Setting aspirations – mission and vision and values 2 Form of Aspiration Definition Mission Why we exist Vision What future we want to create What we aspire to What we want to become What we would look like if we were all we could be Values What is important to us What do we believe in How will we behave Components of an organization’s aspirations 3 3 Aspiration Strategy Why do we exist? How will we position ourselves in our industry to achieve returns superior to our competitors? What future are we trying to create? What is important to us What do we believe in How will we behave Questions addressed by aspirations and competitive strategy 4 Two dimensions of the value of organizational aspirations STRATEGIC (HEAD) M O T IV A T IO N A L (H E A R T ) 5 Coherence and alignment of organizational aspirations STRATEGIC (HEAD) M O T IV A T IO N A L (H E A R T ) Every employee’s personal aspirations aligned with the organization’s aspirations Few or no people with personal aspirations aligned with the organization’s aspirations Aspirations specify no choices about how to compete Aspirations specify sufficient choices about how to compete to guide all other choices and decisions COHERENTMOTIVATIONAL 6 EXAMPLE EVALUATION A mission is just a careful restatement of what a firm does: “Our mission is to help small businesses be successful through the use of debt capital – i.e., we are a bank.” This mission is ineffective because it is not strategic; it conveys no information about how the organization chooses to compete. It is also not very motivating, unless people feel a personal mission to help small businesses A list of “motherhood and apple pie” statements: “Our mission is to treat our employees well, serve our communities, and generate a solid return for our shareholders.” What firm doesn’t have this mission? This mission is ineffective because it is neither motivating nor strategic. It is difficult to see how it could align with employees’ personal aspirations. It is undifferentiated and therefore contains no information about how the organization chooses to compete A list of goals without any plan for attaining them: “Our mission is to stamp out childhood hunger.” Great goal, but how are you going to do it? Even though it is highly motivating, this mission is ineffective because it not strategic. It conveys no information about the choices the organization has made that will allow it to make progress toward this goal more effectively than any other organization “To grow to 17,000 financial advisers by 2012 by offering trusted and convenient face-to-face financial advice to conservative individual investors who delegate their financial decisions, through a national network of one-financial-adviser offices.” This is an excellent “strategy statement,” but it is ineffective as an aspiration because it is not motivating. Evaluation of commonly criticized forms of aspirations 7 The strategy process 8 Examples of espoused values What Lycos CEO Davis: an abiding belief in the virtues of hard work and frugality “People don’t bring their pets to work or play football in the cafeteria here.” Facebook: “Done is better than perfect” (i.e., learn by doing) 9 © Dr. Christopher J. Voisey To be strategic, value statements should – like aspirations – reflect a choice among viable alternatives. “Honesty” is not a useful values statement in the business world because choosing not to be honest is not truly an option. Apple’s focus on the user experience is a strategic choice; the company could have decided simply to sell computer hardware instead. Value statements should (1) reflect choices that are consistent with the strategy; and, (2) be aligned with employees’ and (ideally) customers’ values. What is important to us? What do we believe in? How will we behave? 9 Why is it important for an organization (or a person, for that matter) to have a vision? 10 The need for vision to guide action 11 Vision at Avon “Avon is a company steeped in tradition, grounded by its core values and principles as well as its vision “to be the company that best understands and satisfies the product, service and self-fulfillment needs of women - globally.” Source: http://avoncompany.com/aboutavon/index.html (accessed 27 January 2018) 12 Vision at ford motor company From: “To become the world's leading consumer company for automotive products and services.” to: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” Source: https://corporate.ford.com/company.html (accessed 27 January 2018) 13 “Kraft wants our commercial success and the sale of our products to support our corporate vision of helping people around the world eat and live better.” Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't happen to be a business that sells food – it's what we're all about. Our vision is about meeting consumers' needs and making food an easier, healthier, more enjoyable part of life. Our vision tells the world – our employees, customers, consumers and the communities where we make and sell our products – what we care about. It captures the importance of health and wellness, but it also embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the convenience of a microwave meal, the safety and value of our products and the services and solutions we provide. Source: http://www.kraftheinz-foodservice.com/en/bw (accessed 27 January 2018) 14 Merck – Inventing for life To make a difference in the lives of people globally through our innovative medicines, vaccines, and animal health products. We are committed to being the premier, research-intensive biopharmaceutical company and are dedicated to providing leading innovations and solutions for today and the future. Source: https://www.merck.com/about/home.html (accessed 27 January 2018) 15 General Electric’s Vision Statement General Electric Company’s corporate vision is “to become the world’s premier digital industrial company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive.” In addition to this corporate vision statement, GE specifies that these machines and solutions are for “executing critical outcomes for our customers.” The company caters to the needs of a diverse population of customers. For example, customers in the oil and gas, aerospace/aviation, healthcare, power, transportation, and electric lighting industries are considered. Source: http://panmore.com/general-electric-ge-vision-statement-mission-statement (accessed 27 January 2018) 16 GE Vision statement - analysis Components are most notable in General Electric’s vision statement: 1. To become the world’s premier digital industrial company The first element of the corporate vision statement shows that General Electric aims to be not just any digital industrial company, but the premier one. To achieve and maintain this status, the company continues to evolve to stay ahead of competitors. For example, GE integrates advanced computing technologies in its healthcare and aerospace/aviation products. 2. Transforming industry with software-defined machines and solutions that are connected, responsive and predictive The second component of the vision statement defines what General Electric Company aims to do in terms of its products. For instance, these products are software-defined machines and solutions that transform industry. 3. Executing critical outcomes for our customers The third element of the corporate vision states what GE offers to its customers. Specifically, the company aims to help customers execute critical outcomes. 17 Source: http://panmore.com/general-electric-ge-vision-statement-mission-statement (accessed 27 January 2018) Red cross – Visions To inspire, encourage, facilitate and promote at all times all forms of humanitarian activities by National Societies, with a view to preventing and alleviating human suffering, and thereby contributing to the maintenance and promotion of human dignity and peace in the world. Be recognized by the people and organizations we serve, as well as others in our field, as the provider of choice for blood, plasma and tissue services. This will be accomplished by commitment to quality, safety and use of the best medical, scientific, manufacturing and business practices. 18 “The petrochemical sector and Saudi Aramco’s continued growth of its downstream business have the potential to play a pivotal role in the Kingdom’s 2030 Vision.” Source: http://www.saudiaramco.com/en/home/news-media/news/chemicals-and-vision-2030.html (accessed 27 January 2018) 19 VISION What do we aspire to? What do we want to become? What would we look like if we were all we could be? Why is it important for an organization (or a person, for that matter) to have a vision? 20 Since its founding, our company has been aiming to enrich society through car making. Our goal is to be a "good corporate citizen," constantly winning the trust and respect of the international community. Continuing in the 21st century, we aim for stable long-term growth, while striving for harmony with people, society and the environment. Under _______'s Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to make the earth a better place to live. 21 Our VISION, quite simply, is to be "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE." Being the premier food