This assignment is of unit name as Stratigic supply chain management.My role for this report is sales. (Fresh connection game is used to complete this task thanks)

WRITTEN ASSIGNMENT        3
WRITTEN ASSIGNMENT
Table of contents
Introduction    3
Current Situation Analysis    3
Strategies to Improve ROI    4
Conclusion    6
References    8
Introduction
    My primary responsibility as a salesman at The Fresh Connection (TFC) is to maximize profitability and increase sales. Effective strategies that complement TFC's business and functional strategies must be adopted in order to accomplish this. In order to increase return on investment (ROI), this study will analyze TFC's existing condition and suggest suitable measures. In order to attain the intended results, this paper also emphasizes the significance of cross-functional teamwork.
Current Situation Analysis
    A national and worldwide company called The Fresh Connection (TFC) works in the food market, offering customers fresh and nutritious fruit. The goal of TFC's business plan is to gain market share by extending both its geographic reach and product offering. Cost reduction, quality enhancement, and customer pleasure are the three main goals of its functional strategy[footnoteRef:1]. TFC is, however, dealing with a number of issues that are impeding its expansion and success. First off, there is fierce rivalry in the food business as new firms constantly join the market. As a result, there is more pricing competition, making it difficult for TFC to retain its margins. Second, the cost of manufacturing and distribution is raising as a result of a number of variables, including transportation, the cost of raw materials, and labor rates. The profit margins of TFC are under strain as a result of these cost hikes. Thirdly, TFC is being forced to adjust to new goods and services because to shifting customer preferences and health issues. More health-conscious consumers are requesting organic and fresh vegetables. To meet these shifting needs, TFC has to modify its product lineup. Additionally, TFC is experiencing operational difficulties as a result of its intricate supplier network. Due to the company's dependence on several suppliers, it is difficult to maintain consistency in terms of both delivery times and product quality. Additionally, controlling inventory levels and minimizing waste present issues. These difficulties have an effect on TFC's profitability and make it more difficult for it to satisfy client demand. TFC is also having trouble increasing its brand recognition and consumer base. The company's constrained marketing funds make it difficult to properly promote its brand. TFC finds it challenging to set itself apart from other businesses in the market due to the fierce...