THIS ASSIGNMENT HAS 4 SECTIONS, EACH SECTION MUST HAVE ITS OWN SEPARATE WORD DOCUMENT AND REFERENCES. ALL ASSIGNMENTS MUST INCLUDE IN-TEXT CITATIONS.
SECTION ONE MONEY MANAGING DISCUSSION
Market interest rates are still historically low,but they have increased over the past few years.Presently, the Fed has decided to hold rates at their current levels due to limited inflationary pressure and concerns about weakness in parts of the economy. Do you presently pay much attention to the interest rates you pay for credit cards,auto loans,or school loans? If the interest rate would increaseby another1-2percent,would you follow consumer interest costs more carefully?
SECTION TWO DISCUSS
Discuss the purpose of consumer behavior models like the consumer decision process model depicted in Figure 4.1.
The initial discussion post is to be no less than 500 words, must reference material from the textbook and the relevant case material and is to be posted no later than Wednesday at 11:55 p.m. Use APA style citations and references to support the ideas presented.
In addition to an initial post to the discussion, students are required to respond to the posts of
TWO other students in the class. These responses should be a minimum of 125 words and be substantive.
SECTION THREE ACCOMPLISH
Motel Six
Motel Six, by downplaying its service offering in its cleverly contrived advertising, actually increases consumer satisfaction by lowering customer expectations prior to purchase. The firm’s advertising effectively informs consumers of both what to expect and what not to expect: “A good clean room for $49.99…a little more in some places…a little less in some others…and remember…we’ll leave the light on or you.” Many customers simply do not use services such as swimming pools, health clubs, and full-service restaurants that are associated with the higher-priced hotels. Economy-minded hotels, such as Motel Six, have carved out a niche in the market by providing the basics. The result is that customers know exactly what they will get ahead of time and are happy not only with the quality of the service received, but also with the cost savings. As evidence, Motel 6 just celebrated its 50th anniversary in 2012 and produced a memorable advertisement.
Source:
https://www.youtube.com/watch?v=ps8_34MMIVg
Low cost providers like Motel Six often provide free Wi Fi access to guests while luxury chains charge for Wi Fi access. In a 2-page (minimum) paper discuss why higher priced hotels can charge for what is available for free at less expensive chains.Refer in your paper to specific concepts you have identified from your reading for this week. You should also include at least two APA style citations and references. Submit your work under the Accomplish tab, for Week 3.
SECTION FOUR REFLECT
Discuss the following:
Why is developing an effective process strategy particularly important for service firms?
Discuss the steps for developing a meaningful blueprint.
Responses should be at least 150 words each and contain APA style citations and references.