This assignment builds upon on the strategy elements created Assignment 1. Write a four to eight...

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This assignment builds upon on the strategy elements created Assignment 1. Write a four to eight (4-8) page paper in which you:

Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.

Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.

Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.

Evaluate how global competition may impact the business strategy and determine how the company should respond.

Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.

Use technology and information resources to research issues in strategic management.

Write clearly and concisely about strategic management using proper writing mechanics.

Points: 280	Assignment 2: Employing Strategy in a Competitive Environment
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. Weight: 20%	Did not submit or incompletely created an environmental scan for the company indicating the most significant environmental threats; did not submit or incompletely discussed how the company should respond to each threat to ensure that the impact to the business is minimal.	Partially created an environmental scan for the company indicating the most significant environmental threats; partially discussed how the company should respond to each threat to ensure that the impact to the business is minimal.	Satisfactorily created an environmental scan for the company indicating the most significant environmental threats; satisfactorily discussed how the company should respond to each threat to ensure that the impact to the business is minimal.	Thoroughly created an environmental scan for the company indicating the most significant environmental threats; thoroughly discussed how the company should respond to each threat to ensure that the impact to the business is minimal.
2. Evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. Weight: 15%	Did not submit or incompletely evaluated the company’s strengths; did not submit or incompletely evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.	Partially evaluated the company’s strengths; partially evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.	Satisfactorily evaluated the company’s strengths; satisfactorily evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.	Thoroughly evaluated the company’s strengths; thoroughly evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. Weight: 15%	Did not submit or incompletely identified a significant competitor for the company; did not submit or incompletely assessed how your company will compete against it to maximize profits and create value for stakeholders.	Partially identified a significant competitor for the company; partially assessed how your company will compete against it to maximize profits and create value for stakeholders.	Satisfactorily identified a significant competitor for the company; satisfactorily assessed how your company will compete against it to maximize profits and create value for stakeholders.	Thoroughly identified a significant competitor for the company; thoroughly assessed how your company will compete against it to maximize profits and create value for stakeholders.
4. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. Weight: 15%	Did not submit or incompletely evaluated how the strategy should be modified; did not submit or incompletely provided a justification of how this will help the company continue to compete in the marketplace.	Partially evaluated how the strategy should be modified; partially provided a justification of how this will help the company continue to compete in the marketplace.	Satisfactorily evaluated how the strategy should be modified; satisfactorily provided a justification of how this will help the company continue to compete in the marketplace.	Thoroughly evaluated how the strategy should be modified; thoroughly provided a justification of how this will help the company continue to compete in the marketplace.
5. Evaluate how global competition may impact the business strategy and determine how the company should respond. Weight: 20%	Did not submit or incompletely evaluated how global competition may impact the business strategy; did not submit or incompletely determined how the company should respond.	Partially evaluated how global competition may impact the business strategy; partially determined how the company should respond.	Satisfactorily evaluated how global competition may impact the business strategy; satisfactorily determined how the company should respond.	Thoroughly evaluated how global competition may impact the business strategy; thoroughly determined how the company should respond.
6. 4 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

Robert · Accepted Answer

1. Create an environmental scan for the company indicating the most significant 
environmental threats and discuss how the company should respond to each threat to 
ensure that the impact to the business is minimal. 
RX, is a biopharmaceutical corporation with space of emphasis as study and growth, 
manufacturing and promoting of prescription and OTC drugs across the world. RX, is 
devoted to the manhood for resolving the most feared and multifaceted health difficulties and 
to assume research and development effort for giving medications based on pioneering 
methods and innocuous elements. RX aspires to accomplish this goal by functioning and 
joining forces with each and every participant of the society like patients, physicians, 
suppliers and our stakeholders. RX also wishes to closely analyse and learn from our 
competitor’s success by critically examining its weaknesses.  
Threats and Responses  
Fear of side effects in consumers: the company aims to fight this threat by launching 
extensive promotional campaign against this mind-set collaborating with the health and well-
being magazines and physicians who can propagate the desirable effects of the drug without 
the side-effects 
Low entry barrier for new entrants: the company will aim to differentiate on the basis of 
research and development with respect of new launches based on distinct need gaps seen in 
the field of medication and drugs. This will shield the company from new entrants.  
Generic counterparts for low price: The Company will exercise strong positioning strategy 
and accordingly build a robust brand based on the positioning and targeting in the space of 
procrastination drug which will lead to the top of the mind recall in consumer’s mind thus 
eliminating the generic counterparts. 
Social implications of clinical trials: The company will have a strategy to carry out the 
clinical trials in most ethical ways protecting the brand from the any flak of the social groups. 
Might lead to workholism:

This assignment builds upon on the strategy elements created Assignment 1. Write a four to eight (4-8) page paper in which you: Create an environmental scan for the company indicating the most...

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