This assessment is to describe and discuss the role of learning and memory theories in the development of effective marketing strategies by analysing the application of these theories in Coles marketing activities. The objectives of this assessment are to develop students’ theoretical and technical skills in consumer behaviour as well as their research and academic writing skills. In this report, students need to do research to identify 3 - 5 Coles relevant marketing activities, and analyse how Coles applies the knowledge and theories on learning and memory to the development of those marketing activities. Students need to support their reports with minimum of TEN (10) references from suitable, reliable, and academically acceptable sources, which include textbooks, journals, newspapers, published theses, and in terms of this assignment, Coles’ official website (www.coles.com.au).
Find the file attached
1 BUS304 Consumer Behaviour T120 Assessment 1 – Individual Report – 20% Discuss how Coles Supermarkets Australia Pty Ltd incorporates the knowledge and theories on learning and memory into its marketing strategies. Due date: Week 8, by 11.59pm, Sunday, 10 May 2020 1500 words (±10%) (excluding reference list) Times New Roman 11pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references. Softcopy (in Word Format) to be uploaded to Turnitin on Moodle. This assessment is to describe and discuss the role of learning and memory theories in the development of effective marketing strategies by analysing the application of these theories in Coles marketing activities. The objectives of this assessment are to develop students’ theoretical and technical skills in consumer behaviour as well as their research and academic writing skills. In this report, students need to do research to identify 3 - 5 Coles relevant marketing activities, and analyse how Coles applies the knowledge and theories on learning and memory to the development of those marketing activities. Students need to support their reports with minimum of TEN (10) references from suitable, reliable, and academically acceptable sources, which include textbooks, journals, newspapers, published theses, and in terms of this assignment, Coles’ official website (www.coles.com.au). Topic Format and submission requirements Task description http://www.coles.com.au/ 2 Assignment structure • Title page • Table of content • Introduction • Discussion with suitable headings and subheadings • Conclusion • Reference list Criteria Marking Research (information from literatures provided, and related to the support of the report) 20% Theories demonstrated and used (theories are demonstrated and used correctly) 20% Analysis (ability on applying theories to analyse Coles’ marketing activities) 30% Structure (the presentation and structure of the report) 10% Reference (in-text citation and reference list in correct format) 20% Total 100% (then converted to a mark out of 20) Structure Marking criteria 3 Criteria Fail (0-49%) Pass (50 – 64%) Credit (65 – 74%) Distinction (75 – 84%) High Distinction (85 – 100%) Research No use of literature; no data from existing literatures is provided. A limited amount of data is provided from literatures, but not all of the data is relevant to the discussion; most of information comes from only one or two sources A sufficient amount of data, coming from a range of sources, is provided through the discussion; the data provides an appropriate support to the problem addressed. A plentiful amount of data, coming from a good range of sources, is provided through the discussion; the data provides a sufficient support to the problem addressed. In the report, the discussion has been fully and accurately supported with a comprehensive amount of data, coming from a wide range of sources. Theories demonstrated and used The report does not use any theories; or uses few theories with incorrect explanations. The report uses theories with correct explanations; the theories have been employed in the analysis, but not entirely appropriately The report uses theories with correct explanations; the theories are applied appropriately in the analysis The report uses theories with correct explanations; theories are applied well appropriately in the analysis The report elaborates theories with comprehensive explanations; the theories are excellently applied in the analysis Analysis Less than 3 marketing activity are discussed; interpretation is not presented; points are not logical and are not supported by evidence and research. 3+ marketing activities are identified and analysed; interpretation is presented; points are logical, but not appropriately supported by evidence and research. 3+ marketing activities are identified and analysed; interpretation is clearly presented; points are logical and appropriately supported by evidence and research; but some main points are not addressed. 3+ marketing activities are identified and analysed; interpretation is well presented; points are logical and well supported by evidence and research; the main points in the activities are addressed well. 3+ marketing activities are identified and analysed; interpretation is excellently presented; points are very logical and fully supported by sufficient evidence and research; the main points in the activities are addressed very well Structure Structure of the report is not clear, or not easy to follow; sentences are difficult to understand. Structure is clear, a suitable introduction and conclusion are provided; discussion is organized but lacks suitable headings and subheadings; paragraphs and sentences are presented acceptably. Structure is organized in a clear and logical manner, and discussion is well presented with suitable headings and subheadings; most paragraphs and sentences are well constructed, with a few of errors in grammar and sentence structure. Structure is well organized in a comprehensive manner; discussion is well developed with more suitable headings and subheadings; writing is coherent and logically organized. Structure is excellent: the introduction is inviting and provides an excellent overview of the report; the conclusion is strong; discussion is developed with well-constructed headings and subheading; writing is totally free of grammar and spelling errors. Reference The report has less than 10 references The report has 10+ references, but with major formatting errors (e.g no in- text citation) The report has 10+ references, with few formatting errors The report has 10+ references, with minor formatting errors The report has 10+ references, with correct format Marking rubric