Thesis Topic:. Banquet operation and Its contribution towards hotel revenue
Objectives:
Ø To know about the operation of the banquet.
Ø To find the contribution of banquet towards the hotel’s revenue.
Ø To find importance of banquet operation in hotel.
Ø To know the working system and proper management of the banquet.
Keys points in thesis
CAPSTONE PROJECT - FINAL THESIS OBJECTIVES
We require the successful completion of the capstone project in order to satisfy institutional regulations for the award of your respective degree. The capstone project aims to ensure that students can build a thorough and substantiated reasoning. It is based on the identification of a key issue faced by companies.
More specifically, the capstone project must demonstrate the student's ability to:
1.Understand a situation or a phenomenon related to management issues in general.
Students must explain why this topic is important and pertinent from managerial perspective. They also need to specify its pertinence based on the context of the study.
2. Formulate a problem/research question related to this phenomenon.
This problem will indeed guide the overall capstone project, and needs to be answered at the end of the project. It will lead students throughout the process research (identify the key concepts, choose the theoretical / conceptual framework, choose the most appropriate methodology, etc.).
3. Literature of review/Present current/up to date knowledge of existing fields (Int’l Business, Entrepreneurship,
Finance, Marketing, etc.) which is consistent and pertinent regarding the topics and concepts
under study.
Students are expected to look for academic sources information necessary to position the research work in a theoretical / conceptual background. They also are required to identify their added-value or originality (known as “gap in the literature”).
4. Use appropriate methodologies for collecting and processing data.
Students are expected to know how to master research design, data collection and data analysis. This step enables students to answer their research objective and research question.
5. Present the findings in a structured and pertinent manner
Students are expected to present their findings in a way that helps to answer the research question and that highlights the originality and contributions of the capstone project both on theoretical / conceptual and managerial levels. Based on their findings, students are expected to suggest recommendations for companies.
Thesis Content
The thesis project is comprised of the following elements:
Ø A cover page
Ø Abstract (150 words ) and key words (5 maximum)
Ø Acknowledgement
Ø Table of Content (including the page numbers)
Ø An introduction ( Including the research question/ objectives)
Ø The main body of the capstone project (1. Desk based study 2. Empirical setting with methodology, data collection and data analysis 3. discussion and Implications)
Ø A conclusion ( remind the objective of the project, main finding related to the research question, contributions and limitations)
Ø Bibliographical reference (APA or Chicago style)
Ø Appendices
Ø Plagiarism and Diffusion Declaration Forms
The following section briefly describes the content of the project:
1.
Cover page
The cover page must include the following elements: names of the authors, Diploma, title of the capstone project, name of supervisor, academic year and session of the defense (i.e., September 2016).
2.
Abstract & key words
The abstract of the capstone project (150 words) summarizes the research problem, the methodology and the main results/findings.
3.
Introduction
This section must specify the context of the research (Relevance of the topic and research problem, relevance
of the concepts and theoretical frameworks, relevance of the setting).The introduction must also identify the research question/objective. Finally, this section must present the structure of the capstone project (i.e., “The capstone project is structure as follows: first, we present ...”).
4. Desk based study
The desk-based study is based in the identification and analysis of relevant previous works. The state of the art presents the context (industry/country analysis) and the disciplines, concepts and/or theoretical frameworks related to the research question.
You should compare and contrast the views and conclusions of a wide range of authors and sources. The aim is to cover and discuss the total breadth of views on a particular subject.
There are certain key reporting verbs which are significant in their use:
Shows - can be used for reporting proven facts
Suggests - indicates you are neutral about the idea being presented
Argues - allows you to challenge or even disprove the idea later in the report
You must refer to authors who are acknowledged to have developed theories and models that you are using and to anyone who carried out research on which you base any part of your thesis. It is not acceptable to write about concepts and merely list a bibliography at the end. The use of ideas without citation is plagiarism and will lead to failure and disciplinary action.
TIPS:
- Begin the writing process by stating your ideas; then go back to the author's original work.
- Use quotation marks and credit the source (author) when you copy exact wording.
- Use your own words instead of copying directly when possible.
- Even when you paraphrase another author's writings, you must give credit to that author.
- If the form of citation and reference are not correct, the attribution to the original author is likely to be
incomplete. Therefore, improper use of style can result in plagiarism.
- It is mandatory for your work to be proofread in a professional manner
5. Methodology
The methodology section is intended to recall the research problem and the related objectives and to justify the methodological choices (qualitative or quantitative, exploratory or confirmatory, primary or secondary data,etc.) to answer the research question.
Then, students need to present their research design in detail (i.e., respondents and participants, interview guideline or questionnaire, sampling method, etc.). There is no right or wrong method. The most important is to justify the choices based on the research objectives and expected findings.
6. Analysis of results & findings, Implications and discussion
Students are expected to present their results, to interpret and analyze them. This step should guide the students to provide the most pertinent recommendations and ultimately answer the research question and research objectives.The managerial implications represent the main contribution of the capstone project. Students are expected to include the following elements: recommendations based on the results, deployment and action plan; and discussion of the recommendations.
6. The conclusion
The conclusion should concisely recall the problem and research objectives, the empirical context, the methodology used and the main results. Students are also expected (1) to highlight their contributions, (2) to provide managerial recommendations, and (3) to identify limitations and avenues for future research.
7. Bibliograph
ical references
The references refer to exhaustively all references used as sources of information for the completion master
thesis. They are mainly academic articles. The format of the bibliography must follow the APA style (see Appendix 3).
8. Appendices
The transcripts of the interviews and/or the statistics tables based on your survey are mandatory. In addition, students can include material which is not directly linked to the capstone, but is relevant and informative.
APPENDIX 4
FURTHER PRESENTS THE STRUCTURE OF THE CAPSTONE PROJECT.
The writing rules of the capstone project are as follows: Times
New Roman 12,
1.5space, 1-inch margins. Figures, tables and appendices are not mandatory. However, if they are used, students are expected to include the following elements:
· Provide a title and source
Example: Table 1: Summary definitions of the concept of corporate social responsibility (source: Igalens (2012), Social Responsibility, challenges, risks and new practices, Eyrolles).If the figure or table is your own work, it still requires a title and a source (source: the author).
· Refer to each of the elements in the body text (ex: “See Appendix XXX”).
THESIS SOURCES OF INFORMATION
These sources are books, previous capstone projects, academic and professional databases. While these sources represent the main type of information, other sources can be used such as websites, but they remain marginal.
These different sources provide students with the information needed to complete their research. Students are required to mainly use professional sources, management books and applied academic sources in the desk-based study; and both professional management-based and methodology sources in the empirical setting section and in the methodology section.
Below are the main types of sources available:
Ø FACTIVA
Factiva is the world’s leading source of premium news, data and insight, helping today’s professionals make better business decisions faster through its powerful search, alerting and research capabilities.
Ø CYBERLIBRIS (Books)
Books can be useful sources of information. Some are available through the extranet (Cyberlibris are Mostly Dunod books) and at the library (http://biblio.esgms.net/opac_css/) or online (Cyberlibris).
Ø GOOGLE SCHOLAR (http://scholar.google.fr)
Google Scholar is the most widely used general search engine to identify academic sources of information (scientific papers published in scientific journal, conference proceedings and scientific conferences). It also covers and extracts from books, research reports). Scholar is also very convenient to create your bibliography (“CITE”).
Ø EBSCO
EBSCO is a database widely used for management purpose and is therefore fully part of the as part of the research process (industry/firm reports, academic journals, etc.). It mostly publishes English-based journal, but French sources can also be found. The publications are related to various subject areas (economics, finance, strategy, information systems, accounting, marketing, law, etc.).The references are either in abstract or full text formats (html or pdf).
Students are expected to use multiple sources of information and multiple criteria: concepts, keywords, subjects, authors, journal titles, publication dates, etc. The purpose is to ensure that students cover most of the research published related to their topic. Students can access such databases directly from campus and/or from distance. Downloading all relevant articles is a pertinent way to start the research process to get familiar with a concept, a theory, etc.
Information and sources used throughout the research must be systematically cited within the body of the text and the bibliography.
Example: “As described by Porter (2007) ...” or “the iron cage framework is not pertinent (Porter,
2007).”
APPENDIX 3: APA STYLE FOR REFERENCES
When writing professionally, it is very important to properly cite and reference the materials used in your writing. Citing also protects you against plagiarism by clearly indicating and differentiating which information comes from other sources and which is your own work and writing. Following a uniform style, such as the APA style guide, helps display your facts, key points, and scientific findings simply and clearly for your readers.
1 In-Text Citations
APA Citation Basics
When using APA format, follow the author-date method of in-text citation. This means that the author's last name and the year of publication for the source should appear in the text, for example, (Jones, 1998).
Integrated Citations
The work of Jones (1998) has been used by many professors to show . . Jones and Collymore (1994) showed in their previous work that . . .Park et al. (2003) discuss the prospect of having more than eight signatures. . . .
Paraphrasing Materials
Although the APA style can seem difficult, it often is very easy to use once it has been practiced (Jones, 1998).
Quotations
According to Jones (1998), "Students often had difficulty using APA style, especially their first time" (p. 199).
Citing Indirect Sources
Johnson argued that . . . (as cited in Smith, 2003, p. 102).
2 Reference List
Single Author
Fowler, R. B. (2002). Friendship quality and social development. Current Directions in Psychological Science, 11, 7-10.
Two Authors
Wegener, D. T., & Petty, R. E. (1994). Mood management across affective states: The hedonic contingency hypothesis.
Journal of Personality & Social Psychology, 66, 1034-1048.
Three or more Authors
Kernis, M. H., Cornell, D. P., Sun, C. R., Berry, A., Harlow, T., & Bach, J. S.
2.1 Reference List: Title and Publication Data
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number),pages.
Scruton, R. (1996). The eclipse of listening. The New Criterion, 15(30), 5-13.
Article in a Magazine
Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.
Article in a Newspaper
Schultz, S. (2005, December 28). Calls made to strengthen state energy policies. The Country Today, pp. 1A, 2A.
2.2 Reference List: Books
Basic Form
In APA style, after the author names and the year of publication, the title of the book is written in sentence case and italicized (note that this is different from a journal reference). After the title, list the location of the publisher, followed by a colon and then the name of the book’s publisher.
Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher.
Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. Washington, DC: American Psychological Association.
Article or Chapter in an Edited Book
Author, A. A., & Author, B. B. (Year of publication). Title of chapter. In A. Editor & B. Editor (Eds.), Title of book (pages of chapter). Location: Publisher.
O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: Metaphor for healing, transition, and
transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107-123). New York, NY: Springer.
2.3 Reference List: Other Print Sources
Government Document
Organization Name. (Year). Document title (Publication No.). Location: Publisher. National Institute of Mental Health. (1990). Clinical training in serious mental illness (DHHS Publication No. ADM 90-1679). Washington, DC: U.S. Government Printing Office.
Report from a Private Organization Name.
Organization name (Year). Title of report. Location: Publisher. American Psychiatric Association. (2000). Practice guidelines for the treatment of patients with eating disorders (2nded.). Washington, DC: Author.
2.4 Reference List: Electronic Sources (Web Publications)
Basic Form
Articles that are published online are very similar to print articles. You will want to include all information the online host makes available to you, including an issue number in parentheses (if available) and the source URL. Introduce the URL with “Retrieved from” and the date the source was accessed.
Author, A., (Year of publication). Title of work. Title of Publication, Volume(Issue). Retrieved Month Day, Year, from
URL
Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make Websites, 149. Retrieved
July 8, 2014, from http://www.alistapart.com/articles/writeliving
APPENDIX 4: FINAL THESIS STRUCTURE
First name: Last Name:
TOPIC:
Title:
Research Objectives:
Keywords:
Executive summary:
Introduction (max. 3 page)
Part 1 - Desk based study
|
Objectives : State of the art. Present in a structured way what others said on your topic
Chapter I - Context (15 pages)
objectives:
I. Analyze current situation/ context of your research
II. Analysis of the industry
III. If necessary/pertinent: Country analysis, analysis, etc. (e.g., product, brand)
Chapter II - Theoretical approach (10 pages)
Objectives:
Identify, choose and present the discipline/theoretical/managerial approach used to tackle the research objectives. The table below introduces the main approaches as well as some specific lenses that can be used. Choose one (max. 2). Students can mix different approaches if needed.
Marketing
|
Finance
|
Strategic Management
|
Int'l Business
|
Service marketing
Brand image
Digital marketing
|
Corporate finance
Behavioral finance
International finance
|
Competitive dynamics
Portfolio analysis
Generic strategic
|
Intercultural approach
Entry strategies
Internationalization
Strategies
|
Students can also use transversal approaches, as presented below:
A theory of innovation
- A stakeholder framework
- A CSR approach
Part 2 - Empirical setting/setting/analysis
|
Objective: Collect and analyze your own data to make recommendations and answer your master project objectives and question.
Chapter III – Method (5 pages)
Objective:
Students can use Field-research study or in-company project to formulate recommendations. The table below presents some methods used to collect your own data. Choose 1 method. The choice depends on the research objective.
Questionnaire
|
Semi-structured interviews
|
Secondary data
|
Around 200 respondents
|
10 respondents
|
Ex: Netnography, analyze web site,
collect data from existing sources
|
Chapter IV – Results, managerial implications, recommendations and discussion (15 pages)
Objective:
Display and analyze the results in order to formulate pertinent/justified recommendations
- Display graphs and/or verbatim
- Analyze & interpret result
- Provide recommendations based on the results
- Discuss the results
Conclusion (1 to 2 pages)
|
- Answer research objective
- Implications of the results (for managers, for firms)
- Limitations of the present work and avenues for future works
References
Appendices
Declaration Forms
Due date: 28/08/2018 at 5 pm
Thesis Topic:. Banquet operation and Its contribution towards hotel revenue
Objectives:
Ø To know about the operation of the banquet.
Ø To find the contribution of banquet towards the hotel’s revenue.
Ø To find importance of banquet operation in hotel.
Ø To know the working system and proper management of the banquet.
Keys points in thesis
CAPSTONE PROJECT - FINAL THESIS OBJECTIVES
We require the successful completion of the capstone project in order to satisfy institutional regulations for the award of your respective degree. The capstone project aims to ensure that students can build a thorough and substantiated reasoning. It is based on the identification of a key issue faced by companies.
More specifically, the capstone project must demonstrate the student's ability to:
1.Understand a situation or a phenomenon related to management issues in general.
Students must explain why this topic is important and pertinent from managerial perspective. They also need to specify its pertinence based on the context of the study.
2. Formulate a problem/research question related to this phenomenon.
This problem will indeed guide the overall capstone project, and needs to be answered at the end of the project. It will lead students throughout the process research (identify the key concepts, choose the theoretical / conceptual framework, choose the most appropriate methodology, etc.).
3. Literature of review/Present current/up to date knowledge of existing fields (Int’l Business, Entrepreneurship,
Finance, Marketing, etc.) which is consistent and pertinent regarding the topics and concepts
under study.
Students are expected to look for academic sources information necessary to position the research work in a theoretical / conceptual background. They also are required to identify their added-value or originality (known as “gap in the literature”).
4. Use appropriate methodologies for collecting and processing data.
Students are expected to know how to master research design, data collection and data analysis. This step enables students to answer their research objective and research question.
5. Present the findings in a structured and pertinent manner
Students are expected to present their findings in a way that helps to answer the research question and that highlights the originality and contributions of the capstone project both on theoretical / conceptual and managerial levels. Based on their findings, students are expected to suggest recommendations for companies.
Thesis Content
The thesis project is comprised of the following elements:
Ø A cover page
Ø Abstract (150 words ) and key words (5 maximum)
Ø Acknowledgement
Ø Table of Content (including the page numbers)
Ø An introduction ( Including the research question/ objectives)
Ø The main body of the capstone project (1. Desk based study 2. Empirical setting with methodology, data collection and data analysis 3. discussion and Implications)
Ø A conclusion ( remind the objective of the project, main finding related to the research question, contributions and limitations)
Ø Bibliographical reference (APA or Chicago style)
Ø Appendices
Ø Plagiarism and Diffusion Declaration Forms
The following section briefly describes the content of the project:
1.
Cover page
The cover page must include the following elements: names of the authors, Diploma, title of the capstone project, name of supervisor, academic year and session of the defense (i.e., September 2016).
2.
Abstract & key words
The abstract of the capstone project (150 words) summarizes the research problem, the methodology and the main results/findings.
3.
Introduction
This section must specify the context of the research (Relevance of the topic and research problem, relevance
of the concepts and theoretical frameworks, relevance of the setting).The introduction must also identify the research question/objective. Finally, this section must present the structure of the capstone project (i.e., “The capstone project is structure as follows: first, we present ...”).
4. Desk based study
The desk-based study is based in the identification and analysis of relevant previous works. The state of the art presents the context (industry/country analysis) and the disciplines, concepts and/or theoretical frameworks related to the research question.
You should compare and contrast the views and conclusions of a wide range of authors and sources. The aim is to cover and discuss the total breadth of views on a particular subject.
There are certain key reporting verbs which are significant in their use:
Shows - can be used for reporting proven facts
Suggests - indicates you are neutral about the idea being presented
Argues - allows you to challenge or even disprove the idea later in the report
You must refer to authors who are acknowledged to have developed theories and models that you are using and to anyone who carried out research on which you base any part of your thesis. It is not acceptable to write about concepts and merely list a bibliography at the end. The use of ideas without citation is plagiarism and will lead to failure and disciplinary action.
TIPS:
- Begin the writing process by stating your ideas; then go back to the author's original work.
- Use quotation marks and credit the source (author) when you copy exact wording.
- Use your own words instead of copying directly when possible.
- Even when you paraphrase another author's writings, you must give credit to that author.
- If the form of citation and reference are not correct, the attribution to the original author is likely to be
incomplete. Therefore, improper use of style can result in plagiarism.
- It is mandatory for your work to be proofread in a professional manner
5. Methodology
The methodology section is intended to recall the research problem and the related objectives and to justify the methodological choices (qualitative or quantitative, exploratory or confirmatory, primary or secondary data,etc.) to answer the research question.
Then, students need to present their research design in detail (i.e., respondents and participants, interview guideline or questionnaire, sampling method, etc.). There is no right or wrong method. The most important is to justify the choices based on the research objectives and expected findings.
6. Analysis of results & findings, Implications and discussion
Students are expected to present their results, to interpret and analyze them. This step should guide the students to provide the most pertinent recommendations and ultimately answer the research question and research objectives.The managerial implications represent the main contribution of the capstone project. Students are expected to include the following elements: recommendations based on the results, deployment and action plan; and discussion of the recommendations.
6. The conclusion
The conclusion should concisely recall the problem and research objectives, the empirical context, the methodology used and the main results. Students are also expected (1) to highlight their contributions, (2) to provide managerial recommendations, and (3) to identify limitations and avenues for future research.
7. Bibliograph
ical references
The references refer to exhaustively all references used as sources of information for the completion master
thesis. They are mainly academic articles. The format of the bibliography must follow the APA style (see Appendix 3).
8. Appendices
The transcripts of the interviews and/or the statistics tables based on your survey are mandatory. In addition, students can include material which is not directly linked to the capstone, but is relevant and informative.
APPENDIX 4
FURTHER PRESENTS THE STRUCTURE OF THE CAPSTONE PROJECT.
The writing rules of the capstone project are as follows: Times
New Roman 12,
1.5space, 1-inch margins. Figures, tables and appendices are not mandatory. However, if they are used, students are expected to include the following elements:
· Provide a title and source
Example: Table 1: Summary definitions of the concept of corporate social responsibility (source: Igalens (2012), Social Responsibility, challenges, risks and new practices, Eyrolles).If the figure or table is your own work, it still requires a title and a source (source: the author).
· Refer to each of the elements in the body text (ex: “See Appendix XXX”).
THESIS SOURCES OF INFORMATION
These sources are books, previous capstone projects, academic and professional databases. While these sources represent the main type of information, other sources can be used such as websites, but they remain marginal.
These different sources provide students with the information needed to complete their research. Students are required to mainly use professional sources, management books and applied academic sources in the desk-based study; and both professional management-based and methodology sources in the empirical setting section and in the methodology section.
Below are the main types of sources available:
Ø FACTIVA
Factiva is the world’s leading source of premium news, data and insight, helping today’s professionals make better business decisions faster through its powerful search, alerting and research capabilities.
Ø CYBERLIBRIS (Books)
Books can be useful sources of information. Some are available through the extranet (Cyberlibris are Mostly Dunod books) and at the library (http://biblio.esgms.net/opac_css/) or online (Cyberlibris).
Ø GOOGLE SCHOLAR (http://scholar.google.fr)
Google Scholar is the most widely used general search engine to identify academic sources of information (scientific papers published in scientific journal, conference proceedings and scientific conferences). It also covers and extracts from books, research reports). Scholar is also very convenient to create your bibliography (“CITE”).
Ø EBSCO
EBSCO is a database widely used for management purpose and is therefore fully part of the as part of the research process (industry/firm reports, academic journals, etc.). It mostly publishes English-based journal, but French sources can also be found. The publications are related to various subject areas (economics, finance, strategy, information systems, accounting, marketing, law, etc.).The references are either in abstract or full text formats (html or pdf).
Students are expected to use multiple sources of information and multiple criteria: concepts, keywords, subjects, authors, journal titles, publication dates, etc. The purpose is to ensure that students cover most of the research published related to their topic. Students can access such databases directly from campus and/or from distance. Downloading all relevant articles is a pertinent way to start the research process to get familiar with a concept, a theory, etc.
Information and sources used throughout the research must be systematically cited within the body of the text and the bibliography.
Example: “As described by Porter (2007) ...” or “the iron cage framework is not pertinent (Porter,
2007).”
APPENDIX 3: APA STYLE FOR REFERENCES
When writing professionally, it is very important to properly cite and reference the materials used in your writing. Citing also protects you against plagiarism by clearly indicating and differentiating which information comes from other sources and which is your own work and writing. Following a uniform style, such as the APA style guide, helps display your facts, key points, and scientific findings simply and clearly for your readers.
1 In-Text Citations
APA Citation Basics
When using APA format, follow the author-date method of in-text citation. This means that the author's last name and the year of publication for the source should appear in the text, for example, (Jones, 1998).
Integrated Citations
The work of Jones (1998) has been used by many professors to show . . Jones and Collymore (1994) showed in their previous work that . . .Park et al. (2003) discuss the prospect of having more than eight signatures. . . .
Paraphrasing Materials
Although the APA style can seem difficult, it often is very easy to use once it has been practiced (Jones, 1998).
Quotations
According to Jones (1998), "Students often had difficulty using APA style, especially their first time" (p. 199).
Citing Indirect Sources
Johnson argued that . . . (as cited in Smith, 2003, p. 102).
2 Reference List
Single Author
Fowler, R. B. (2002). Friendship quality and social development. Current Directions in Psychological Science, 11, 7-10.
Two Authors
Wegener, D. T., & Petty, R. E. (1994). Mood management across affective states: The hedonic contingency hypothesis.
Journal of Personality & Social Psychology, 66, 1034-1048.
Three or more Authors
Kernis, M. H., Cornell, D. P., Sun, C. R., Berry, A., Harlow, T., & Bach, J. S.
2.1 Reference List: Title and Publication Data
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number),pages.
Scruton, R. (1996). The eclipse of listening. The New Criterion, 15(30), 5-13.
Article in a Magazine
Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.
Article in a Newspaper
Schultz, S. (2005, December 28). Calls made to strengthen state energy policies. The Country Today, pp. 1A, 2A.
2.2 Reference List: Books
Basic Form
In APA style, after the author names and the year of publication, the title of the book is written in sentence case and italicized (note that this is different from a journal reference). After the title, list the location of the publisher, followed by a colon and then the name of the book’s publisher.
Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher.
Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. Washington, DC: American Psychological Association.
Article or Chapter in an Edited Book
Author, A. A., & Author, B. B. (Year of publication). Title of chapter. In A. Editor & B. Editor (Eds.), Title of book (pages of chapter). Location: Publisher.
O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: Metaphor for healing, transition, and
transformation. In B. R. Wainrib (Ed.), Gender issues across the life cycle (pp. 107-123). New York, NY: Springer.
2.3 Reference List: Other Print Sources
Government Document
Organization Name. (Year). Document title (Publication No.). Location: Publisher. National Institute of Mental Health. (1990). Clinical training in serious mental illness (DHHS Publication No. ADM 90-1679). Washington, DC: U.S. Government Printing Office.
Report from a Private Organization Name.
Organization name (Year). Title of report. Location: Publisher. American Psychiatric Association. (2000). Practice guidelines for the treatment of patients with eating disorders (2nded.). Washington, DC: Author.
2.4 Reference List: Electronic Sources (Web Publications)
Basic Form
Articles that are published online are very similar to print articles. You will want to include all information the online host makes available to you, including an issue number in parentheses (if available) and the source URL. Introduce the URL with “Retrieved from” and the date the source was accessed.
Author, A., (Year of publication). Title of work. Title of Publication, Volume(Issue). Retrieved Month Day, Year, from
URL
Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make Websites, 149. Retrieved
July 8, 2014, from http://www.alistapart.com/articles/writeliving
APPENDIX 4: FINAL THESIS STRUCTURE
First name: Last Name:
TOPIC:
Title:
Research Objectives:
Keywords:
Executive summary:
Introduction (max. 3 page)
Part 1 - Desk based study
|
Objectives : State of the art. Present in a structured way what others said on your topic
Chapter I - Context (15 pages)
objectives:
I. Analyze current situation/ context of your research
II. Analysis of the industry
III. If necessary/pertinent: Country analysis, analysis, etc. (e.g., product, brand)
Chapter II - Theoretical approach (10 pages)
Objectives:
Identify, choose and present the discipline/theoretical/managerial approach used to tackle the research objectives. The table below introduces the main approaches as well as some specific lenses that can be used. Choose one (max. 2). Students can mix different approaches if needed.
Marketing
|
Finance
|
Strategic Management
|
Int'l Business
|
Service marketing
Brand image
Digital marketing
|
Corporate finance
Behavioral finance
International finance
|
Competitive dynamics
Portfolio analysis
Generic strategic
|
Intercultural approach
Entry strategies
Internationalization
Strategies
|
Students can also use transversal approaches, as presented below:
A theory of innovation
- A stakeholder framework
- A CSR approach
Part 2 - Empirical setting/setting/analysis
|
Objective: Collect and analyze your own data to make recommendations and answer your master project objectives and question.
Chapter III – Method (5 pages)
Objective:
Students can use Field-research study or in-company project to formulate recommendations. The table below presents some methods used to collect your own data. Choose 1 method. The choice depends on the research objective.
Questionnaire
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Semi-structured interviews
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Secondary data
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Around 200 respondents
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10 respondents
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Ex: Netnography, analyze web site,
collect data from existing sources
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Chapter IV – Results, managerial implications, recommendations and discussion (15 pages)
Objective:
Display and analyze the results in order to formulate pertinent/justified recommendations
- Display graphs and/or verbatim
- Analyze & interpret result
- Provide recommendations based on the results
- Discuss the results
Conclusion (1 to 2 pages)
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- Answer research objective
- Implications of the results (for managers, for firms)
- Limitations of the present work and avenues for future works
References
Appendices
Declaration Forms
Due date: 28/08/2018 at 5 pm