These developments incorporate the traditional forms of communication (text, audio and video) into a ‘super medium . . . that brings together a lot of other media as we understand them; things like...

These developments incorporate the traditional forms of communication (text, audio and video) into a ‘super medium . . . that brings together a lot of other media as we understand them; things like television or radio can exist in different forms within it’ (Mc Nicholas, quoted in Shoo man 2007: 112).