These are the files and it must be based on the previous assignment which was don e by you guys and I also have uploaded tha t file which is a company report
PowerPoint Presentation GOODNESS SUPERMARKET Delivering Freshness Straight from the Market Edwin Setiadi11800530 Eka Noviyanti11701791 Leiticia Leite11701285 CONTENT 1.0Introduction; Supermarket 2.0 Coles and Woolworths 2.1 Online Shopping 2.2 Loyalty Card 2.3 Eliminates the Growth of Independent Retailer 3.0Goodness Supermarket 4.0Conclusion Reference 1.0 Introduction: Supermarket Basker & Noel (2013, p1) states that, supermarkets provide not simply a set of goods but a service: the arrangement of a large number of product available for sale together in a convenient setting and location, with emphasis on quality, service, one-stop shopping ability and an overall shopping experience. Supermarket offering variety of product that distinguishes the supermarket with another grocery store. Figure 1: Business Reporter, 2017 Coles and Woolworths are known by Australian as two major supermarkets in Australia. Knox (2015,p1) reports that, Coles and Woolworths are luminous successes of Australian enterprise. 2.0 Coles and Woolworths Figure 2: The New Daily, 2018 In term of supermarket, Coles and Woolworths become Australian’s choice. Online shopping has changed the way to shopping without entering the shop. The consumer is winning control through the function on Internet-enabled mobile devices that facilitate product search and research, purchase and payment and connections to social media (Niemeier, Zocchi & Catena, 2013, p95). 2.1 Online Shopping Figure 3: https:// www.topteny.com In 2014, the company opened its first dark store dedicated to online fulfilment in Mascot, NSW. Using dark stores, Woolworths has greater flexibility to pick and deliver customer orders throughout the day without navigating a store environment (Cloutman, 2017). Increased investment in its online grocery delivery network, and the rising number of stores that offer click and collect services have boosted Coles' online sales over the past five years (Cloutman, 2017). Figure 4: Woolworths dark store, 2014 Figure 5: Major player supermarket and grocery online shopping (Cloutman, 2017) Nash (2016, p76) reports that, in the battle between the supermarkets, rewards schemes allow consumers to profit their loyalty (Nash, 2016, p76). Coles loyalty card is known as Flybus. 2.2 Loyalty Card Figure 6: Flybuys (www.flybuys.com.au) The loyalty card is a benefit to the consumer. Woolworths loyalty card is known as Woolworths Rewards Card. Woolworths Rewards claiming that the new scheme will enable shoppers to redeem cash discounts off their shopping basket, much faster than ever before (Carrett, 2015). Figure: 7 Woolworths Reward Card (https://www.woolworthsrewards.com.au/) Small business, particularly independent retailers, have been faced with the ever-increasing threat and challenge of two giant supermarkets, Coles and Woolworths, growing at an unabated pace, using their ever-increasing market power and dominance to crowd out existing retailers and to block out new competition (MGA, 2014, p5). 2.3 Eliminates the Growth of Independent Retailer Figure 8: Low Price Campaign (Satgunaseelan, 2017) Everyday low price Coles and Woolworths offer: Comfortable shopping environment More payment options Longer opening hours Figure 9: Low Price Campaign (Satgunaseelan, 2017) Organic is expanding and demanding in Australia. 3.0 Goodness Supermarket Goodness supermarket is speciality supermarket that provides organic product and sustainable produce. The supermarket that supports Australian produce Figure 10: http://1xproducts.com/product/gps-hud-speedometer/talk-to-me-100-percent-australian-owned-and-operated/ Our Logo GOODNESS Delivering Freshness Straight from the Market Our Tag Line GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS GOODNESS Natural organic groceries Our Range of Product Organic fresh produce Sustainable seafood Organic bread Vegan food Natural baby care Sustainable and recycled household Figure 11: https://www.pinterest.com.au/pin/480055641510282526/ Click and collect Our Service Online delivery Reward yourself with Goodness loyalty card Car service Facilities for disable consumer Goodness Loyalty Card Click and collect From the market 100% Organic Online Delivery GOODNESS GOODNESS GOODNESS Freshness Australian Owned Or Straight to your door Goodness supermarket is expected to contribute to the economic growth of this country. 4.0 Conclusion Goodness supermarket that brings benefit for Australian grower, producer and consumer. There is no competition with the independent retailer due to its speciality. Figure 12: http://sacredgroundsorganic.com/tag/organic-supermarket/ Basker, E. and Noel, M., 2013. Competition Challenges in the Supermarket Sector with an Application to Latin American Markets. Google Scholar. [online]. Available through: http://www.fne.gob.cl/wp-content/uploads/2014/05/CRCAL-2012-Competition-Challenges-in-the-Supermarket-Sector1.pdf Reference Knox, M., 2015. Supermarket Monsters: The Price of Coles and Woolworths’ Dominance. VIC: Schwartz Publishing. Niemeier, S., Zocchi, A. and Catena, M., 2013. Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer-Driven World. 1st ed. New York: John Wiley and Sons Inc. Cloutman, N., 2017. Online Grocery Sales in Australia. IBIS World. [online] Available through: https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/online-retail/online-grocery-sales.html Nash, S., 2016. Loyalty Pays but Not Much. Money Magazine, June, pp.76. Master Grocers Australia, 2014. Competition Policy Review 2014. [online] Available through: http://competitionpolicyreview.gov.au/files/2014/06/Master_Grocers.pdf Carett, J., 2017. Woolies’ new loyalty program offers a glimpse into the future. The Conversation. [online] Available through: http://theconversation.com/woolies-new-loyalty-program-offers-a-glimpse-into-the-future-49737 Assessment 3 Assessment Type: Group Pitch – a 15 minute oral presentation; group assessment Purpose: The purpose of this oral group presentation is to share what your group discovered about the industry and companies they focused on. The content is mostly based on the culmination of the company reports that the group produced. Additionally, an innovative ‘pitch’ should be put forth for a new company within the field studied. An appropriate structure, format, cohesion and delivery need to be demonstrated. Strong teamwork abilities are required to tackle this real life task. Value: 30% Due Date: In class, Weeks 11 & 12 Submission: One group member needs to upload a soft copy of the PowerPoint presentation to Turnitin via Moodle before presenting. Task Details: Include the following sections in the PowerPoint presentation: Title slide Contents 1. Introduce the industry you are focusing on 2. Findings about the companies (in separate sections 2.1, 2.2, 2.3) 3. Proposed new company 4. Conclusion References The content of the group pitch should be based on the research efforts of all group members. The presentation should be cohesive, visual and well-rehearsed. The proposed company should be innovative and creative, responding to the critiques of existing companies (put forth on the company reports). Exemplary teamwork should be demonstrated with an evenly distributed workload. If there is an issue within the group, please bring it to the attention of your tutor. If you are unable to present on the day assigned, you may present individually if you have a medical certificate. Research requirements: Include a minimum of eight sources, using the Harvard Anglia referencing style. Please use RefWorks and double check that the references are correct. All references should be given in alphabetical order at the end of the presentation. Citations should be given throughout. Formatting: · The presentation needs to be in one visually-appealing PowerPoint document. · Use appropriate numbered headings and subheadings. · Include a title slide and a list of the contents at the beginning. · Short bullet points with readable font and citations should be given throughout. · The presentation must be thoroughly edited and proofread. Please use Grammarly to correct writing mistakes. Social Media Marketing Industry Assessment 2- Company Report Reference style: Harvard; No. of words: 1250 Executive Summary The report deals with the social media marketing industry. In the first section of the report there is introduction of the various sites of social media and the meaning and the need for social media marketing elaborated in the report. In the second section of the report there is company report of a company of social media marketing industry. There is detailing of the company as social media marketing industry and how far it is capable to meet customers need through its social media marketing approaches. The two aspects in which the company excels is described in this section of the report with one aspect for which the company is criticised is also discussed. In the past part of the report there is recommendation of how to meet and overcome the loopholes and grow business. Table of Contents Executive Summary3 1.Social Media Marketing Industry4 2.Branex, USA – Social Media Marketing Company5 2.1Branex excels in providing innovative and unique solutions to brands5 2.2Branex excels in unique digital marketing strategies to attract customers6 2.3Branex is criticised for inability to engage in e-commerce website designing6 3Conclusion & Recommendation7 References8 1. Social Media Marketing Industry Social media marketing is the interactive medium involving every business nowadays. Social media is the platform for conversation, sharing powered through services and engaging targeted audience directly (Minazzi, 2014). There are more than 3 billion active users of Facebook alone. Twitter, LinkedIn, Google+ are the different sites with millions of active users at a time. Visuals are used by 85% marketers with increase in demand observed. The growing demand of social media is due to the effective marketing scope in Facebook marketing, time benefit as weekly hours marketers invest to market and attract customers through social media is fast. Social media industry enables B2B and B2C marketing to be carried out as required. As per Dahl, S. (2018) Twitter users can post 'Tweets' making the stage well-matched with short messaging services. Live video like Facebook live and Periscope, 61% marketers use. 51% marketers are using Instagram, 61% use Facebook and 16% of marketers use LinkedIn for promotion and social marketing. 64% use Facebook ads for social marketing. More than 93% marketers and business personnel are interested to use the best tactics of how to use the social media for its marketing approaches. Creating Twitter page attract followers and reach out target audience. Google+ in which profiles directly connected lists on Google places (Zhang & Vos, 2014). Google+ offers platform for businesses to carry direct relationships with live video conferencing. Facebook Ads provides a pay-per-click (PPC) advertising system to provide targeted ads to audience. Social bookmarking websites are Delicious, Digg or StumbleUpon (Cluley & Greenhalf, 2018). LinkedIn used for professional connections of business-to-business (B2B) marketing. Pinterest shows visual media, like fashion, photography, design and jewellery industries (Minazzi, 2014). Instagram posts snapshots and illustrations showcasing company's products, host photo contests and integrate promotional codes. YouTube provides a free platform to publish video content like tutorials, product overviews etc. 2. Branex, USA – Social Media Marketing Company Branex, USA is a social media marketing company. The Headquarter of Branex is in Broadway, New York, US. The Company is a professional digital marketing company in USA which provides the solution of brand digital marketing for customers and clients (Branex, 2019). Designing, content or strategy of social media is all worked out to satisfy customers by Branex. The mission of the company is successful digital marketing campaign every time customers and clients run it. The objective is to provide