These and similar campaigns appeal for individuals to join the groundswell of public opinion and activity on the rationale that “everybody else is joining.” The methods are not really scrutinized, and...

These and similar campaigns appeal for individuals to join the groundswell of public opinion and activity on the rationale that “everybody else is joining.” The methods are not really scrutinized, and winning is thought to be everything. The bandwagon technique additionally appeals to sentiments of loyalty and nationalism.